TF1 France Immerses Viewers in UEFA Euro 2020 Action With Vizrt XR Playbook
TF1, the biggest private broadcaster in France, is using Vizrt XR (Extended Reality) Playbook for postmatch analysis during its coverage of UEFA Euro 2020.
Vizrt XR Playbook gives in-studio and outdoor broadcasters enhanced creative potential in visual storytelling capabilities and sports analysis, including virtual, augmented, mixed and extended reality graphics and video wall control. Using Vizrt XR Playbook, TF1 audiences are taken on a journey into fully rendered virtual stadiums and immersed into critical game action where analysts control the replay, viewpoint and other cutting-edge graphics features with a set of easy-to-use tools, further enhancing audience understanding of the action.
“To compete in the modern media marketplace, you must engage your audience with spectacular visuals,” says Daniel Nergard, president of Vizrt. “By any measurement, Vizrt XR liberates TF1’s analysts and commentators to unleash their boundless creativity and insight into the game with speed, efficiency and high quality. Their immersive and compelling extended reality shows delight fans and viewers alike signaling a new era of storytelling for sports.”
Vizrt XR provides a range of capabilities allowing broadcasters to extend the visualization of their stories to tell them better. Video or virtual studio walls and floors as well as the pitch and stands within sports arenas or any other outdoor environment become blank canvasses allowing for interaction between presenters and graphics objects.