The SVG Podcast: Sinclair Broadcast Group President of Local Sports Steve Rosenberg

Breaking down the Bally Sports rebrand and the future of the RSN business

Its been four months since the look of the regional sports network world dramatically changed when the Sinclair-owned FOX Sports RSNs officially rebranded to Bally Sports.

On this episode of The SVG Podcast, we are joined by Steve Rosenberg the President of Local Sports for Sinclair Broadcast Group to discuss that rebrand, the impact the pandemic has had on his networks, the rise of sports-betting, potential direct-to-consumer streaming offerings, the state of the RSN business, and much more.

This conversation is moderated by SVG’s Chief Editor Jason Dachman and is a segment from the SVG RSN Summit, which was hosted virtually on July 15, 2021. All sessions from that event are available free for you now on demand by registering or logging in: CLICK HERE.

This episode of The SVG Podcast is sponsored by LiveU. LiveU is changing the rules of the game for live news and dynamic sports coverage, providing all-in-one production-level field units for live video streaming and remote production workflows. Together with its cloud-based management and next-gen IP distribution platforms, LiveU offers the most cost-effective end-to-end contribution, production and distribution solution. The inventor and innovator of cellular bonding, the Company is synonymous with high-quality and flawless live video solutions, transmitted from anywhere in the world. With over 3,000 customers in 130+ countries, LiveU’s technology is the solution of choice for global broadcasters, news agencies, sports and entertainment, streaming live video to TV, mobile, online and social media. For more, visit the company online at

The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that are making an impact on the industry.

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