Gravity Media Partners With MAMA Youth Project to Develop Under-Represented Talent
Gravity Media has reinforced it commitment to boosting diversity, equity and inclusion, both within its own ranks, and in the wider broadcast media industry by partnering with the MAMA Youth Project. Based in London, the project recruits 18- to 25-year-olds from under-represented groups, including those with limited opportunity from rural areas and challenging backgrounds, and prepares them for successful careers in TV and media.
Gravity Media will work closely with the MAMA Youth Project team, contributing to its training program and committing resources to nurturing the next generation of talent. As part of the collaboration, Gravity Media will also gain access to MAMA Youth’s pool of fully trained talent, from which it will recruit to fill relevant vacancies.
“We’ve been consistently impressed with the work of the MAMA Youth Project team,” says Ed Tischler, managing director of Gravity Media in EMEA. “We look forward to learning from their experience as advocates and allies for greater equality and inclusion in the broadcast media industry. From what we’ve seen so far, we’re also convinced that the project’s alumni will make excellent employees and ambassadors for the growing Gravity Media brand.”
Since becoming a registered charity in 2007, the MAMA Youth Project has trained 588 young people. They have gone on to work at over 100 media companies, including ITV, Sky, the BBC, Warner Bros, the Farm Group and more.
“It’s well known that the ongoing misrepresentation and lack of representation of some backgrounds and ethnicities in the media has a negative effect on wider society,” says Bob Clarke, founder and CEO of the MAMA Youth Project. “We’re on a mission to change this, and our industry partners, including Gravity Media, play a crucial role in helping us to do so. We hope our collaboration will continue for many years to come.”