YouTube TV Adds VSiN, beIN SPORTS, beIN SPORTS XTRA To Lineup of Programming

VSiN has announced a content distribution deal with YouTube TV to deliver sports betting news, analysis, and insights. In addition, beIN SPORTS and beIN SPORTS XTRA will also be a part of the optional Sports Plus add-on package.

Subscribers will have access to VSiN’s leading sports betting and entertainment programming as part of YouTube TV’s Sports Plus add-on package for $10.99/month.

“VSiN is incredibly excited to bring its new 24/7 fall lineup of premier sports betting analysis to YouTube TV,” says Brian Musburger, founder and Chief Executive Officer of VSiN. “As the first sports betting content provider of the streaming service, we look forward to delivering original programming from some of the biggest names in the industry to the millions of YouTube TV subscribers and the growing number of fans who wager on sports across the country.”

The VSiN channel on YouTube TV will provide subscribers of YouTube TV Sports Plus with access to more than 100 live linear hours of programming each week, driven by morning talk personalities Mitch Moss and Pauly Howard, sports betting analytics expert, Gill Alexander, former football executive, Michael Lombardi and Musburger.

“VSiN is the trusted authority in sports betting news, information, and analysis and a foundational pillar of DraftKings’ overarching media strategy,” says Brian Angiolet, Chief Media Officer at DraftKings. “YouTube TV will provide our millions of skin-in-the-game sports fans with a seamless and engaging content experience and as the convergence of betting and streaming technologies continues to expand, DraftKings will remain opportunistic in exploring additional opportunities on various platforms.”

This latest launch serves as a substantial expansion of beIN SPORTS’ distribution across the U.S. and brings a robust library of live sports and original programming to the OTT video streaming service. beIN SPORTS’ English-language flagship and ad-supported channels join the growing list of channels on YouTube TV in the U.S., which reaches over 3 million subscribers. The channels offer live sports, news, analysis, and highlights that bring viewers closer to the game and will be available via the Sports Plus add-on package.

This launch provides YouTube TV subscribers access to beIN’s portfolio of world-class programming including live soccer coverage of the biggest soccer leagues and tournaments such as Ligue 1, SüperLig, Copa Libertadores, Copa Sudamericana, Coupe de France, and more, including live coverage of the first and only women’s motor racing championship in the world, W Series, among others, with additional launches forthcoming.

“beIN SPORTS is continuing its fan focus by expanding distribution to YouTube TV, allowing fans to connect with ease from coast to coast,” says Antonio Briceño, Managing Director of beIN SPORTS North America. “As the official broadcaster in the U.S. and Canada of Ligue 1 and Coupe de France, the launch of beIN SPORTS and beIN SPORTS XTRA on YouTube TV comes at an exciting time as subscribers will now be able to witness history in the making with Leo Messi recently joining Paris Saint-Germain.”

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