Sportradar, PointsBet Ink Multi-Year Sports Betting Partnership
Sportradar and PointsBet have announced a multi-year sports betting partnership that establishes Sportradar as PointsBet’s US supplier of choice for MLB, NBA, NHL, college football, and college basketball data.
“Like Sportradar, PointsBet continues to strengthen its position in the US betting market,” says Neale Deeley, Managing Director, US Betting, Sportradar. “With the popularity of in-play betting exploding in the US, having fast, reliable, accurate data is critical to driving greater engagement amongst bettors. We look forward to working together to help PointsBet deliver a cutting-edge product to its consumers.”
The deal incorporates a range of Sportradar’s pre-match and live betting services, including pre-match odds suggestions, trading tools, and live data, as well as content solutions, such as live match trackers and live scores to engage audiences. Furthermore, the deal includes Sportradar’s Live Channel Online, its live streaming solution designed to complement the in-play betting experience.
The agreement marks the sixth multi-year deal Sportradar has secured with a multi-state US betting operator for top-tier US sports data in 2021 alone, reinforcing Sportradar’s status as the industry’s leading source of comprehensive and reliable real-time sports data. PointsBet will leverage Sportradar’s products and services to continue expanding live, in-play betting opportunities for its customers as US betting trends further in that direction.
“The PointsBet team is unwavering in our commitment to providing the most comprehensive and fastest in-play betting experience,” says Johnny Aitken, PointsBet USA CEO. “We are excited today to officially announce our partnership with Sportradar and look forward to enhancing those in-play betting capabilities alongside their team.”