uniqFEED Rebrands Company Website, Mission

This week, uniqFEED has launched a redesigned website and unveiled its company rebrand and new company claim – virtual advertising made simple.

uniqFEED has undertaken this brand overhaul in 2021 to underline the evolution of the company from start-up company to an established SME, requiring some reworking of the company’s positioning and aesthetic. While uniqFEED has retained its original company name and logo, the company has refreshed its color palette and introduced a new, modern font. The company has also added a suite of dramatic sports-related images to its corporate identity toolkit and most significantly, a fresh new company claim – virtual advertising made simple.

Virtual advertising (VA), despite having made strides forward in the industry in recent years, is still considered a complex and costly technology to implement, often requiring additional hardware and intrusion on the production process. This perceived complexity and inconvenience can be off-putting to consumers. uniqFEED’s new claim challenges this assumption, reassuring clients that the company’s VA solution can be implemented simply and without disruption to their events.

uniqFEED has developed a virtual advertising solution that uses software only, meaning that there is no additional hardware required in the sports venue in order to deploy the technology. No camera adaptations or expensive specialized LED boards are required, uniqFEED works using just the camera signals from the event and its own software, operating downstream of production.

“What sets uniqFEED apart,” claims CEO Roger Hall “is the simplicity of our solution. While virtual advertising is not a simple technology, we have created a product which is easy to implement and deploy, reducing complexity for the customer. As we use a purely software-based approach, we can deploy on site or remotely, we can scale up the number of localized feeds and virtual augmentations, and we do this all with an incredibly light touch on production. Our vision is to offer the simplest virtual advertising solution to our clients and partners.”

The company website has also been redesigned to align with the new branding and also with to simplify the user journey and offer the best source of information about virtual advertising for different sports. The website can be viewed at www.uniqfeed.com.