Flowics Joins Grass Valley’s GV Media Universe Alliance

Flowics has confirmed its membership in the GV Media Universe Alliance. Sponsored by Grass Valley, the leading technology provider for the live media and entertainment market, the GV Media Universe combines technology and commercial solutions to power the digital transformation of media and entertainment organizations. As a GVMU Alliance member, Flowics Graphics connects with Grass Valley’s Agile Media Processing Platform (AMPP), and is an integrated part of a cloud-enhanced architecture that is designed to connect the digital creation and consumption of stories across the entire media and entertainment industry.

The GV Media Universe brings innovative solutions together with existing workflows and equipment to create and distribute premium live content that captures audiences while reducing complexity and cost for users that adopt GVMU into their work environment. The underlying technology is designed with cloud-based live production needs in mind – frame accurate, responsive, and compatible with connected control surfaces and applications that take full advantage of what the cloud offers. The GV Media Universe is providing media companies worldwide with the power to thrive during the digital transformation.

Now, with the partnership between Grass Valley and Flowics, media companies have a transparent roadmap by which to add broadcast-quality HTML5 cloud-based graphics to their live productions. Developed to integrate into any production workflow, Flowics Graphics enables the creation of graphic overlays for all kinds of productions and verticals, including live sports, esports, news, government, corporate events, and more. Providing numerous creative building blocks, data connectors, as well as extensive options for customization and animation, the solution can be integrated with AMPP-supported production switching, master control, and other production tools, paving the way to quick and seamless live production.

“Graphics have been widely pinpointed as a target for accelerated adoption of the cloud across broadcast, and conversations with our own customer base indicate a growing reliance on cloud-based workflows,” says Flowics CEO and Founder Gabriel Baños. “Thanks to the integration of these two solutions, broadcasters and other content creators will be able to experience the benefits of an end-to-end, fully cloud-based workflow for graphics overlay production.”

With the confirmation of Flowics Graphics’ compliance with GV AMPP solutions, Flowics and Grass Valley will work together under the GVMU Alliance to ensure Flowics Graphics integrates seamlessly within the GV Media Universe to provide the flexibility and power that AMPP brings to cloud production workflows.

“Flowics Graphics is a proven graphics overlay solution that has resonated with broadcasters, content services, and other production teams due to its impressive flexibility and feature set,” says Costa Nikols, vice president global sales enablement and training at Grass Valley. “As part of the GV Media Universe combined ecosystem of technology and business solutions, Flowics Graphics and AMPP together will make it easier for graphics customers around the world to accelerate their migration to the cloud.”

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