National Lacrosse League Names BetMGM as Official Sports Betting Partner
The National Lacrosse League (NLL) has extended and expanded its partnership with BetMGM as an Official Sports Betting partner of the NLL. The two companies have extended their partnership agreement for an additional year, with greater investment and a focus on innovation.
“We are proud and honored to continue our partnership with BetMGM,” says NLL Commissioner Nick Sakiewicz. “BetMGM has been an incredible partner in helping us build the NLL sports betting platform. This extension shows the value of our partnership and what we both bring to the table for each other, which is what partnering is all about. Our shared like-minded vision will continue to increase the relevance of the league and draw a wider audience of fans, while providing BetMGM access to a new audience of NLL fans on television.”
As part of the agreement, BetMGM and the NLL will work together to provide odds for regular season and post-season NLL games in the 2021-22 season. In addition to receiving exposure through the NLL’s expanded broadcast partnership with ESPN and ESPN+, BetMGM will have significant in-arena presence in NLL venues. BetMGM also will be fully integrated into the league’s social media and digital activities. The partnership will be activated through organic broadcast integrations, redefining the way sports betting is supported through league partnerships.
“We’re pleased to elevate our partnership with the NLL and look forward to growing the League’s sports betting audience,” says Matt Prevost, BetMGM’s Chief Revenue Officer. “The NLL’s passionate fan base will appreciate the new and engaging experiences only offered by BetMGM.”