uniqFEED Shortlisted for 2022 Sports Technology Awards

uniqFEED has been shortlisted for the 2022 Sports Technology Awards in the Broadcast Technology category for its virtual advertising software solution – AdApt. The Sports Technology Awards seeks to distinguish the companies leading the way in sports tech innovation.

uniqFEED’s AdApt solution enables existing physical advertising in sports venues to be replaced with virtual content or for new virtual content to be placed onto empty space such as the playing field. As a result, regional broadcast feeds can be augmented with unique virtual content targeted to each geographical market. The solution is based on computer vision, AI, and machine learning algorithms that allow uniqFEED to deploy an entirely software-based solution to its clients and partners, requiring no additional intrusive hardware such as camera adaptations, special LED boards, or calibration markers. This new approach provides a simpler solution for rights holders and broadcasters, requiring no interference with the event set up or the production of the live event.

The Sports Technology Awards is recognized as the leading, international mark of excellence in sports technology, celebrating companies in tech-led innovation around the world. The award ceremony is to take place at The Londoner on London’s Leicester Square on May 12, 2022.

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