PGA Tour, NBC Sports Unveils Free-to-Play ‘PGA TOUR Pick’Em Live’ Powered by PointsBet
The PGA TOUR and NBC Sports have launched “PGA TOUR Pick’Em Live” within the official PGA TOUR app and on the TOUR’s website. The free-to-play game, developed by Low6 and exclusively powered by PointsBet in North America, is designed to enhance fan engagement with live in-play games and weekly prizes.
Fans can enter the game at nearly any point during a tournament week and make selections on competitions including overall winner, group winner and head-to-head, with the points system directly tied to live odds.
“We look forward to working with NBC Sports, PointsBet and Low6 to provide a free-to-play game for PGA TOUR fans,” says Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “Sports betting products in golf continue to experience tremendous growth so we’re excited to provide our fans with the option to experience exciting in-play games in a free-to-play environment.”
PGA TOUR Pick’em Live will feature guaranteed weekly prizes valued up to USD $5,000, with the first competition starting on February 14 in advance of The Genesis Invitational. Once player groupings and tee times are confirmed each week, the full set of game options within “PGA TOUR Pick’Em Live” will be available for users to begin making selections.
“We are delighted to be launching this new pick’em game in partnership with NBC Sports, the PGA TOUR and PointsBet,” says Jamie Mitchell, Low6 co-founder and CEO. “This product highlights our position as a world leader in developing innovative digital sports games and we look forward to engaging with the global golf market through PGA TOUR Pick’em Live.”
“At PointsBet, enhancing fan engagement across all markets is a key focus for us, and we’re excited to be working with Low6, NBC Sports and the PGA TOUR on a product that does just that,” says Eric Foote, PointsBet Chief Commercial Officer. “As we continue to increase the number of in-play betting opportunities, ‘PGA TOUR Pick’Em Live’ helps us redefine and elevate the way we interact with PGA TOUR fans. This launch not only underscores our commitment to diversifying our portfolio of innovative products for customers, but it also highlights how and where we can reach users.”