Pixellot Inks Multi-Year Partnership with German Football Associations

Pixellot has signed an exclusive multi-year partnership with six German state football associations to provide cutting-edge video streaming, capture, data and analysis to impact training and coaching at 5,000 football clubs.

Under the new collaboration with Pixellot, the State Football Associations of Berlin, Schleswig-Holstein, Hamburg, Sachsen, Mecklenburg-Vorpommern and Thüringen will provide their member clubs with the innovative Pixellot Air integrated mobile solution for video capture, review, and analysis. Pixellot Air is a lightweight, portable device with a dual camera array and direct cloud uploading. It is straightforward to set up on any pitch and can capture twelve hours of play. Following any games, Pixellot delivers automatically produced video for coding, tagging, and annotating on a dedicated coaching platform. Starting today, coaches can enjoy the game video, automated highlights, in-depth analytics, and full video breakdowns including shots charts and heatmaps. Now clubs in these associations can enjoy the same technology used to gain a competitive advantage by some of the giants of world football, such as Real Madrid, Bayern Munich and FC Barcelona. The latter took part in developing and testing the technology, in partnership with the Barca Innovation Hub.

The Football Associations of Berlin, Schleswig-Holstein, Hamburg, Sachsen, Mecklenburg-Vorpommern and Thüringen have ensured their members can leverage cost effective Pixellot technology to stream high-quality match video. This is important, as Pixellot Air was specifically designed to serve the financial needs of the grassroots football market. Air’s remote and automated nature means it requires no camera operator, electricity or even an Internet connection.

“This agreement gives thousands of German football clubs untapped ability to leverage innovation to coach their players and safeguard their futures in an uncertain world,” said Alon Weber, CEO of Pixellot. “We’re excited to provide our technology, to enhance coaching and stream games to engage with fans, but also the expertise of our skilled team at Pixellot. This is a transformative opportunity to advance grass roots football in Germany. The clubs in these regions can revolutionise coaching and talent development, but crucially, future proof to be commercially successful and continue to engage with the community and their fans – whatever comes in the future”.

Cost effective technology is key for the future of lower league and grassroots football clubs; as they lose valuable revenues from ticket sales due to ongoing COVID-19 restrictions on crowds. Pixellot also offers football clubs an opportunity to develop transformative business models centered around live streaming games, generating much-needed revenue for clubs and valuable engagement with fans during this challenging time.

“The Pixellot technology that we now have access to via our partnership will transform the way our clubs approach video analysis and talent development,” says Björn Rädel, Director of Sport at Uwe Seeler Football Park. “This professional suite of tools, such as video tagging, shot charts and heatmaps, means we can take player development at our member clubs to the next level. We have the opportunity to develop our existing players, but also to identify and nurture the football stars of the future. This is an exciting and important partnership for football in our region”.

The Football Associations of Schleswig-Holstein and Hamburg are part of the Norddeutscher Fussball-Verband (Northern German Football Association), while Berlin, Mecklenburg-Vorpommern, Sachsen and Thüringen are part of the Nordostdeutscher Fussball-Verband (Northeastern German Football Association) – two of the six state football associations this sit within the Deutscher Fußball-Bund (German Football Association).

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