Spark Sport Relies on Amagi for New Zealand Content Aggregation, Playout

Spark Sport, a New Zealand-based premium sport streaming service, has tapped Amagi to provide content aggregation and playout services for their OTT linear channel, Spark Sport 1. Spark Sport offers live and on-demand sports content including the English Premier League, UEFA football, Formula Racing, New Zealand and English Cricket, as well as a wide selection of other sporting leagues.

Spark Sport will use Amagi to make it easier to deliver content to New Zealand sports fans.

Amagi enabled Spark Sport to orchestrate the delivery of a “best of Spark Sport” 24/7 linear channel (Spark Sport 1) featuring both live and replay content by ingesting content, automating the playlist, adding rich graphics and channel playout.

Amagi LIVE, a broadcast-grade live event transmission solution, is the primary technology employed to implement Spark Sport 1. The platform offers flexibility to the operator to control break durations, insert and edit graphics and breaks, switch between input sources, and more, using its ganged control feature. Additionally, Amagi’s channel playout solution, Amagi CLOUDPORT, automates the content playlist, ensuring a smooth transition from ‘playlist to playout’.

“Amagi’s low latency, broadcast-grade live streaming capabilities have helped us create a rich live experience for our viewers,” says Matt Orange, Head of Product & Technology at Spark Sport. “The dynamism of their cloud-based infrastructure, with real time control over breaks and dynamic graphics, has afforded us a great deal of flexibility to scale.”

Srinivasan KA, co-founder, Amagi, says that creating and distributing live events over the cloud is a challenge, one the company takes pride in accomplishing,” says . “With Spark Sport as our partner, we’ve had the opportunity to work on the most highly anticipated and in-demand sports content such as Formula 1 and international cricket. It has been a terrific experience for us to enable Spark Sport to seamlessly deliver broadcast-grade viewing experiences to their loyal fans.”

Amagi provides a complete suite of solutions for content creation, distribution, and monetization. The company also has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include USA Today, ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, Vice Media, and Warner Media, among others.

For more information about Amagi and its streaming TV solutions, visit

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