Indian Super League Football Selects Tellyo to Boost Social Media Fan Engagement
The Hero Indian Super League is India’s top tier football league and was created to boost the popularity of the sport in India, a country that has traditionally been dominated by sports such as cricket and field hockey.
“We know that huge investment has gone into the Indian Super League and it’s great to see the league owners placing so much emphasis on fan engagement,” says Tellyo CEO Richard Colins. “Tellyo is very proud to be helping power the 2021-2022 league season’s digital and social content strategy, and we look forward to an exciting competition with plenty of goals and drama.”
With the league’s popularity growing and the number of competing clubs rising from eight to eleven, fan engagement has become a key focus for the league organizers and they recently turned to Tellyo and the Tellyo Pro solution to help optimise their social media content strategy.
“We needed a robust, efficient and cost effective media solution that would allow us to facilitate the dissemination of our match content across different social media platforms quickly,” notes a spokesperson for Football Sports Development Limited. “Tellyo Pro works like a dream within our existing workflow allowing the social team to access match content remotely from across the country.”