Bally Sports South Hires Mike Emerick as Director of Marketing and Communications, Announces Five Staff Promotions

Bally Sports South has hired Mike Emerick as Director, Marketing and Communications as well as five staff promotions.

Emerick, a five-time Emmy Award winner, returns to Bally Sports South after nine years as Creative Director at The Weather Channel. He was previously the Manager of On-Air Presentation at the regional sports network from 2009-2013 when it operated as FOX Sports South.

“Mike is an exceptionally creative and talented individual and I am very pleased to welcome him back to Bally Sports South to lead our marketing and promotions team,” says Bally Sports South SVP/GM Jeff Genthner.

Three employees within the Marketing and Promotions Department have been promoted. Stephanie Isenberg has been promoted to Associate Director, Marketing. Adam Shumaker has been promoted to Associate Director, Graphic Design. Xochil Reyes has been promoted to Manager, On-Air Promotions Traffic Operations.

“Stephanie, Adam and Xochil are long-standing employees at Bally Sports South and have been instrumental in executing our award-winning creative marketing and promotional strategies,” adds Genthner.

A 10-year veteran at Bally Sports South, Zach Dillard has been promoted to Director, Digital and Social Media Content, while 25-year regional sports veteran Alex Nguyen-Cols has been promoted to Associate Director, Programming Operations.

“Zach has grown our digital and social media performance metrics to some of the strongest among all regional sports networks,” continues Genthner. “Alex’s expansive knowledge and experience at both the RSN and network operations level has been instrumental in successfully managing the programming logistics of televising over 750 live events across two channels each year.”

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