NAB 2022

NAB 2022: Diversified Joins Grass Valley GVMU Program

Dedicated to supporting customers as they transition to the future of media and entertainment, Grass Valley announces leading global technology solutions provider, Diversified, has joined the GV Media Universe (GVMU) Advanced Channel Partner program. The GVMU is a digitally connected community that enables media companies to combine on-premise, hybrid and public cloud technologies to build live production environments while adapting to future demands. Diversified will extend the reach of Grass Valley’s AMPP (Agile Media Processing Platform) commercial, integration and technical teams to provide media companies with a path to the cloud.

Kevin Collins, President, Diversified, said, “The media and entertainment industry has seen that cloud production is real and scalable. Now, our clients want to know how to use these new technologies, understand the complexities and realize the return on investment. Diversified and Grass Valley working together is a best of breed partnership that can guide our clients to achieve optimum results and realize the untold value that cloud-native workflows bring.”

This partnership will bring world class support and opportunity to GVMU and extend the availability of AMPP to Diversified’s customers. Diversified is the largest provider of design and consulting services to the media and entertainment industry, with 50+ offices on 5 continents and 2500+ associates, providing media technologies in live production, archive and playback in news, sports, house of worship, education and Fortune 500 companies.

Andrew Cross, CEO, Grass Valley, added, “The media and entertainment market is going through one of its most intense periods of change in a generation. Our mission is to lead the market in transitioning to a more flexible, cloud-based approach that empowers our customers to keep ahead of new trends, seize fresh opportunities and adopt business models that make financial sense now and into the future. Partnering with third-party companies to reach a greater pool of media companies, share resources and expertise, and integrate technologies is critical to making our mission a reality. I’m thrilled that a leading service provider like Diversified has joined our partner program and I look forward to the innovations we’ll build together.”

Advanced channel partners have an in-depth knowledge of the GVMU and can provide additional design and technical support for customers who are new to cloud services. Diversified joins Advanced Systems Group (ASG), ES Broadcast and LOGIC Media Solutions as GVMU Advanced Channel Partners.

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