SVG New Sponsor Spotlight: APM Music’s Max Crutchfield on the Impact of High-Quality Music in Sports

The Sports Video Group is happy to welcome APM Music as a new corporate sponsor. Founded in New York in 1983, the company has been a crucial part to the music synchronization process with everything from movie and television production to live sports broadcasting. As a joint venture between Sony Music Publishing and Universal, APM Music offers the largest production music library in the world and the most comprehensive collection of music for media. Notable highlights of the company’s work include 1,000,000+ tracks from more than 150 libraries located across the globe, 5,000 new tracks added every six-to-eight weeks, 10,000+ authentic archival recordings dating back to the early 1900s, and 100% full indemnification and simple licensing for every track.

In this New SVG Sponsor Spotlight, APM Music’s Account Director, Sports Entertainment Max Crutchfield breaks down the challenges facing music production within sports, how the artistic changes in music impact sports applications, how support from Sony Music and Universal ensures high-quality audio for customers, their partnership with the National Hockey League, and more.

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