International Shopping Network Taps Sencore’s Impulse 300D Network Decoder

Sencore’s Impulse 300D network decoder was selected by a leading international shopping network to be deployed throughout their network of broadcast and cable tv affiliates. The Impulse 300D network decoder is part of the system providing programming to their affiliates via the open internet. By decoding services at each location, head-ends are provided video signals to be rebroadcast around the world.

Sencore and Toner Cable worked with the shopping Network to review their current challenges to provide a new solution to reduce cost, eliminate points of failure, increase video quality and reliability of delivery. The shopping network was previously using two products to receive the reliable transport signal and output SDI for re-encoding at the local affiliate stations. The chassis used bulky power adapters and the equipment was not rack mountable. This method was experiencing many technical issues with rising service costs.

The solution was Sencore’s Impulse 300D; designed to be cost effective and easy to use. Using a small form factor chassis, the Impulse can be deployed as a single table-top unit or rackmount into a 1RU space (up to 3 units per RU side-by-side). The front-panel and intuitive web-interface allows anyone to transport video across the open internet using reliable streaming protocols. Studio production cameras and video content are recorded and encoded into traditional MPEG-IP broadcast feeds. These are then processed by software and reliably transported over any internet connection or uploaded into a cloud service. The Impulse 300D supports these industry standard protocols to receive and decode video back into SDI and baseband signals at the affiliate head-end. By using a cloud service or CDN provider, multiple locations domestically or around the world can receive simultaneous secured copies of the original studio feed.

Sencore and Toner Cable Equipment’s combined industry knowledge and experience guided the customer to a more efficient method of distributing video productions between locations. The Impulse 300D provides a reliable, secure, value solution for transporting programming worldwide.

“We are very excited and proud to help develop and provide this IP transport solution for the client” says Jeff Zhu, President of Sencore, “These are the types of projects that showcase our leading capability of offering the latest technology at a great value”.

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