Introducing LSU GOLD, a Premium Subscription Content Service

LSU Athletics and Playfly Sports are partnering to launch LSU GOLD, an exclusive, on-demand content streaming service premiering August 1. Powered by WMT Digital, GOLD will offer content and access to the Tigers year-round, including behind-the-scenes documentary series, in-depth interviews, premium podcasts, and more.

Beginning August 1, GOLD will be available to stream on mobile devices, desktop and laptop computers, and OTT streaming platforms, Roku, Apple TV, Android TV and Amazon Fire TV.

Priced at $8.99 a month, GOLD will be produced by South Stadium Productions, the newly rebranded, award-winning content arm of the athletics department, in partnership with Playfly Sports, LSU’s multimedia rights holder, and WMT Digital, GOLD’s digital platform partner specializing in results-based digital marketing, software engineering and web development.

“Through the launch of our subscription content network, LSU GOLD, and the convergence of our creative talents in South Stadium Productions, LSU Athletics is taking the next step to ensure we continue to lead the nation in innovative, engaging storytelling,” said Director of Athletics Scott Woodward. “We are excited to offer our fans a subscription service to connect them closer to the teams they love, and we are confident the team we are assembling and the infrastructure we are building will help us further engage the most passionate fans in the country and take the already-iconic LSU brand to new heights.”

GOLD will be built on entirely new content and expanded access to award-winning features. Fans will still be able to enjoy LSU’s already-existing menu of content for free at and on social media, while receiving additional, exclusive coverage through GOLD.

“The LSU creative team has been at the forefront of the college landscape for years, and the content coming to LSU GOLD will take fans behind the scenes in a way that has never been done before,” said LSU Chief of Creative Content Emily Dixon, who will oversee the day-to-day production of GOLD. “With unprecedented access to every team on campus, GOLD is the perfect platform to tell the stories of our talented student-athletes and accomplished staffs.”


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