Maxon Joins Metaverse Standards Forum as Founding Member

Maxon is pleased to announce that it is one of the founding members of the Metaverse Standards Forum, a newly established governing body that aims to foster alignment on requirements and priorities for metaverse interoperability standards. Along with Adobe, Epic Games, Meta, Microsoft, and NVIDIA, amongst additional founding members, Maxon aims to help build an open and inclusive metaverse that enables the deployment of diverse technologies, including interactive 3D graphics, augmented and virtual reality, and more.

This latest news comes as Maxon pursues its mission to continuously improve user experience, while adapting to an ever-changing technological space. The company’s long-standing commitment to a customer-centric, collaborative, and inclusive ideology perfectly positions them to help build the foundations for a similarly accessible and user-focused Metaverse.

“Ultimately the success of the Metaverse is dependent on specifying universal interoperability standards. By doing this, we’re establishing a unified workspace where users can explore new vehicles for content creation while discovering new ways to be creative,” said David McGavran, CEO of Maxon. “The new Metaverse Standards Forum was established for companies like ours who build tools and solutions for content creators who want to remain on the cutting edge. As a result, we have long embraced essential software that provides our customers with the tools they need to engage with the Metaverse.”

The vast array of high-quality tools under the Maxon product umbrella, including Cinema 4D, Redshift, and the recently acquired ZBrush, have been established as the industry standard for motion graphics, VFX, 3D sculpting and all types of visualization for over 20 years. These tools are important to provide Maxon One subscription holders with a smooth workflow for all of their creative projects and already allow customers to participate in the Metaverse as it currently exists, as well as what it will eventually become.

Prior to joining the Metaverse Standards Forum, Maxon had already embraced exchange file formats and bridges to other software, such as Unreal and Substance. In particular, Cineware has long set the standard for interoperability and collaboration that the Forum looks to set by providing seamless integration of Cinema 4D technology and assets with After Effects, Unreal, Vectorworks, Adobe Illustrator and more.

In addition, Maxon offers support for the glTF and USDF file formats, and the new Redshift Standard Material adds industry standard-material authoring to Cinema 4D, and support for MaterialX is currently in development.

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