2024 SVG Digital Engagement Forum

Tuesday, April 2, 2024FloSports' John Turner on Meeting Digital-Native Sports Fans With Storytelling, Easy AccessibilityIn the current age of live streaming, sports fans have a ton of decisions to make: what games to watch, what device to use to watch the game, and what platform to watch the game on. For those competing to capture the viewer's attention, the key is laying out diverse options in a seamless way. At the 2024 SVG Digital Engagement Forum, FloSports' VP, Content, John Turner, details the company's growth over the past year, how the team at FloSports is adapting to meet fans where they're at, and what they can do moving forward as the industry continues to evolve.Monday, April 1, 2024NHL's Chris Foster on Curating Content on Busy Game DaysWith so many digital and social platforms to feed, it's a logistical challenge for major sports leagues to produce, distribute, and personalize content. At the 2024 SVG Digital Engagement Forum, our Jason Dachman spoke with Chris Foster, VP, Digital Business Development at the NHL to break down his team's strategy for getting the most out of their vast library of video.Monday, April 1, 2024The Famous Group's Matthew Marcus on Entertaining the In-Venue Fan with the Vixi Live SuiteOver the years, the in-venue sector of the industry is aiming to turn the fan experience from passive to active. This mission can be accomplished with enhanced storytelling and production elements as well as the integration of technology for real-time interactivity. For the latter, The Famous Group has worked with numerous teams and venues to deploy their Vixi Suite of solutions on gameday. At the 2024 SVG Digital Engagement Forum, The Famous Group's EVP, Proprietary Technologies, Matthew Marcus, highlights how the Vixi Suite has adapted since its heightened popularity during the COVID-19 pandemic, how these solutions are being improved through feedback from fans and the company's partnerships with teams, and how this tool can connect the virtual and in-person fan together.Monday, April 1, 2024Barstool Sports' Brian Fitzsimmons on Churning Out Produced, Unscripted Content for More EngagementCatering to the younger demographic, Barstool Sports has found a formula for success on social media platforms as well as their own dedicated digital spaces. Whether in the studio at their NYC office or on the road at major sporting events, viewers are seeing various forms of entertainment on a daily basis. At the 2024 SVG Digital Engagement Forum, Barstool Sports' Director, Licensing and Business Development, Brian Fitzsimmons, outlines the their balance between pre-planned and spontaneous content, how they feed off of the creativity of their numerous creators, how their understanding of data and metrics is fine-tuning their digital approach, and how they're tapping into the uniqueness of their company to create more engagement.Friday, March 29, 2024USGA’s Dave Giancola on How Automation, AI Handles the Immense Load of Data on Tournament WeekendArtificial intelligence, machine learning, and automation are making their presence felt on the sports-video-production community. For a product like the United States Golf Association (USGA) and its myriad of tournaments that happen throughout the year, including the events within the PGA Tour, these workflows are sifting through the deluge of statistics, data, and information and sending it to the intended destination on the organization's digital and mobile platforms. At the 2024 SVG Digital Engagement Forum, USGA's Director, Digital Strategy and Innovation, Dave Giancola, details how AI and automation are populating the feeds used by fans, the new enhancements and features made to the USGA app, and how they're creating digital experiences and engagement for spectators on the course.Monday, March 25, 2024Prime Video's Eric Orme on What's Next for the StreamerAfter building off their second season of Thursday Night Football, Prime Video is continuing their success in 2024 with the recent additions of 27 exclusive NWSL broadcasts and the first PBC Boxing pay-per-view this weekend. At the 2024 SVG Digital Engagement Forum, Prime Video's VP, Live Sports Product and Engineering, Eric Orme highlights the excitement around adding these new properties, what goes into a exclusive live streamed broadcast, recaps season 2 of TNF, and how they can continue to enhance the viewing experience with more real-time data and analytics.Monday, March 25, 2024ESPN's Allison Loucks on the Challenge of Integrating Analytics Into the Live Sports BroadcastAs the Worldwide Leader in Sports, ESPN is at the forefront of building and delivering new and exciting ways for fans to consume their favorite sports live. The network also has a deep, smart analytics team committed to developing new ways to tell the story of live sports. At the 2024 SVG Digital Engagement Forum, our Brandon Costa spoke with Allison Loucks, Director, Business Development & Innovation at ESPN to discuss how analytics are fueling various viewer experiences, including television, mobile app, social media, and even betting.Friday, March 22, 2024Edgio's Eric Black on Offering Cost-Efficient Solutions for Direct-to-Consumer, OTT PlatformsWith many factors and elements to consider, getting operating in the live streaming and digital space can become quite expensive. From the perspective of vendors and manufacturers, the goal is to alleviate the stress of costs for their clients and expand the access of their solutions to as many entities as possible. At the 2024 SVG Digital Engagement Forum, Edgio's CTO and General Manager Eric Black details the work that the company is doing in the sports market, how trends like cost-efficiency and scalability are on the top of their priority list, and how he's bringing his experience from NBC Sports to his role at Edgio.

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