Recent Posts tagged with promos

Sports Entertainment Summit II: Producing Promos, Show Opens That Draw in Fans

By Mel Lambert Following the purchase by DirecTV Sports of three regional operations from Fox Sports Net, on April 1 the trio was re-launched as Root Sports, coinciding with the start of the MLB regular season. To reflect the network’s biased home-team voice, “We developed the brand position: ‘We Are a Fan’,” recalled Whit Friese, […]  More

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