Salsa Sound gained attention when its vCrowd artificial-crowd-sound solution became the go-to for Manchester City FC games and other sports after the COVID pandemic drove actual crowds from the soccer […] More
Created last year in response to the coronavirus pandemic, the new category of augmented crowd sound has spawned new ways of putting that sound into sports arenas and stadiums that […] More
Last year, enhanced-crowd-sound systems helped make sports during COVID seem almost normal. This year, they’re poised to do the same — and, perhaps, more. More
With four months of artificial crowd sounds under its collective belt, televised sports looks back at what has been a largely successful experiment under the pressure of a pandemic-driven lockdown. More
Despite concerns about “inauthentic” sounds of games and matches by A1s and others on the technical side of sports broadcasting, it appears that “faux” crowd sound is becoming part of […] More
Next-generation audio (NGA) — Atmos, MPEG-H, Auro, and various broadcast iterations of the incipient 5.1+4 configuration — will not have nearly the history that helped chart the future of surround […] More
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