Recent Posts tagged with second screen

ESPN Looks To Transform the Second-Screen Tennis Experience

Jason Bernstein, senior director, programming and acquisitions, ESPN, has spent most of his time the past couple of weeks in an office deep inside Arthur Ashe Stadium at the USTA Billie Jean King National Tennis Center. Given ESPN’s new 11-year exclusive broadcast agreement, which begins next year, he might want to start personalizing it a […]  More

2nd Screen Summit: First and Second Screens Converge in Multiple Ways To Cover Tent-Pole Sports Events

Want your sports event to draw the greatest number of eyeballs? Schedule it for the middle of the day. Although this comment drew laughs from the crowd gathered at 2nd Screen Summit, it wasn’t off-base; in fact, coming two days before the highly anticipated U.S.-Germany World Cup match that drew an unprecedented number of viewers […]  More

A Philosophical Look at NAB 2014 with Mark Schubin (video)

The 2014 NAB Show seemed to be a social-media, IP-connected, 4K event. What does that mean? Is broadcast dead? The serial-digital interface (SDI)? HDTV? The 2/3-inch camera format? Join Mark Schubin as he looks at what was shown on the exhibit floor and puts it into a larger context. No one at the NAB show […]  More

SVG Summit: Second-Screen Strategies Go Beyond Social Media

Desktops and tablets and phones, oh my. While the big screen continues to be the primary screen of choice for most Americans, secondary screens have become as integral to the TV-watching experience as remote controls — and often, more impossible to put down. In order to attract and retain roving eyeballs, broadcasters must weave second-screen […]  More

Connected Sports Conference: Sharing Resources in the Compound Is Key to Multiscreen Success

Whether a mobile device is used to watch US Open tennis or follow Showtime’s Twitter feed during a boxing match, the term second screen implies presence of a “first-screen” production. Even if users do not participate in the two simultaneously, the two productions must live harmoniously in the broadcast compound. At last week’s Connected Sports […]  More

Connected Sports Conference: Social-Media Tools Drive First-Screen Engagement

Compared with the decades-long history of television broadcast, social-media tools like Facebook and Twitter — turning nine and seven years old, respectively, this year — are relative newcomers to the scene. But, as the number of users for these platforms and others skyrockets, it’s increasingly difficult to imagine a world without likes, hashtags, and thinking […]  More

College Sports Summit: Second Screen a ‘First’ for Many, a Social Hub for All

When it comes to the second-screen experience, fear of cannibalization has gone the way of the Flip phone and dial-up modem. The London 2012 Olympics and, more recently, the NCAA Men’s Basketball Tournament proved that a dynamic second-screen experience does not negatively impact the first-screen product; in fact, with the right strategy, the second screen […]  More

FutureSPORT: First and Second Screens Warp Into Unified Sports Experience

Whether it’s called second screen, multiscreen, companion app, synchronous experience, or any of the other terms describing today’s media landscape, one thing is certain: sports fans are demanding a live sports experience that goes way beyond the primary television screen. A closing panel at SVG’s FutureSPORT Summit earlier this month addressed this rapidly evolving viewing […]  More

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