IPV<\/a>; and Empress Media Asset Management.<\/u> twofour54, one of the largest media and entertainment-services companies in the United Arab Emirates, [is using] Spectra BlackPearl coupled with the T120 tape library.<\/p>\nBlackPearl is at the heart of Spectra\u2019s hybrid storage ecosystem strategy and the gateway to tape, disk, and public and hybrid cloud. Scalable to exabyte capacities at pennies per gigabyte, BlackPearl is especially relevant to our media and entertainment customers facing increased camera resolutions, higher frame rates, and continued growth in the output of movies, news, sports, and regular programming. Moving from an HD format at 24 frames per second to 4K format at 60 fps requires roughly 30 times the storage, and most content is now being stored forever.<\/p>\n
The need for affordable, scalable storage will only grow: the amount of data stored in the \u201cdigital universe\u201d will reach 17 zettabytes, or 1 sextillion [1021<\/sup>] bytes by 2025. BlackPearl is fundamental to smart storage solutions in today\u2019s environment and will serve as the basis for our next-wave products, which will debut later this year.<\/p>\nAs production and distribution costs drop, we\u2019re seeing massive growth in creation of niche sports content, such as amateur and collegiate Olympic sports? How can these properties justify long-term storage, archive, and management of their content. Or can they?
\n<\/strong>In the sports market, [with] the Motocross channel or Speed network or another network like that, playout and edit doesn\u2019t happen in their own facilities. Instead, they\u2019re going to a third-party company and having their edit and some of their playout done by somebody there. Is that a cloud provider? I would say yes. They are amortizing an extra 10 or 15 channels over their own infrastructure, and then they can pay for their infrastructure. You\u2019re going to end up with that kind of model more often than you think. You\u2019ll see a model where the smallest [organizations] will be on a shared infrastructure that is leased and the largest [organizations] will own their infrastructure.<\/p>\nHow do you see the M&E market evolving in the next few years, and how is Spectra Logic looking to serve those changing needs?
\n<\/strong>The M&E market is no longer the fat business it was, where they had a lot of money and they could buy the best of everything. That is long gone, and the reason is the number of channels and content being streamed today and that the advertising dollars haven\u2019t kept up. You have thousands of channels now vs. 50 channels just a few years ago.<\/p>\nThe organizations who are smarter in reducing their infrastructure will be very [successful]. I think that\u2019s where cloud-based playout and things like that may bring value. [It\u2019s] where you do your core-value pieces, maybe editing and things like that, and you offload other pieces to something that can amortize a whole bunch of equipment across 100 people. In the next 12 months, I think you will continue to see people figure out how to do things smarter and better. And the people who write the software that does the job more efficiently are going to be the winners. You\u2019ll see companies like Front Porch Digital, who I understand has shrunk [significantly] \u2026 since [its] sale to Oracle a little over a year ago, fade away.<\/p>\n
Beyond the next 12 months is where it gets interesting. I question whether the [viewership] is enough to [justify] the content. For example, I\u2019m watching a BBC show on Netflix called Plane Resurrection<\/em>. It\u2019s a BBC show about people who restore World War II aircraft. There are probably thousands of people that watch the show, but it certainly isn\u2019t tens of thousands. What is the cost to make that vs. the return on investment for an eight-part series? In the next five years, you may see people stepping back and saying where is the value in this content? Is it worth trying to remonetize some old sporting event that isn\u2019t providing any value?<\/p>\nHow will Spectra Logic adapt to this rapidly changing M&E market?
\n<\/strong>First, things must go faster. For tape and archive in general, we have to [reduce] time-to-video. That\u2019s one thing we\u2019re focusing on. The other thing we\u2019re certainly focusing on is the hybrid cloud. We think that content distribution \u2014 getting content anywhere, content sharing \u2014 is going to be extremely important. We\u2019ve looked at a Netflix-like model for our product and believe, if we apply a Netflix model to our product and then do rights management, we could have a very shareable content system for people to deploy. We\u2019re talking about a company that wants to do shared aspects across the U.S. or across the world. We want to be able to provide both true-cloud storage and local-cloud storage and have that data accessible from anywhere in the world.<\/p>\nSome have said for decades that tape is dead, but you have to consider that tape is still the cheapest [storage option] on the market today. I\u2019m very happy to say that we\u2019re actually accelerating a tape-storage roadmap. If you look at LTO.org, our website, or others, you\u2019ll see that delivery date and capacities are starting to kick up to where they should be. It\u2019s really nice, in my opinion, to be past the time when disk was creeping in on tape\u2019s ecosystem. Tape is now accelerating, and it\u2019s a good place and a good time to be with large tape systems.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sports-video\u2013content producers are facing bigger questions than ever in storing, archiving, and managing valuable assets. As the explosion of cloud-based storage and virtualized workflows changes the M&E market, such organizations […]\n More<\/a><\/p>","protected":false},"author":9,"featured_media":115980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[9248,2155],"tags":[4656,12341,12340,673,9825],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/115979"}],"collection":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/comments?post=115979"}],"version-history":[{"count":2,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/115979\/revisions"}],"predecessor-version":[{"id":115982,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/115979\/revisions\/115982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/media\/115980"}],"wp:attachment":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/media?parent=115979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/categories?post=115979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/tags?post=115979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}