{"id":146229,"date":"2018-09-10T15:06:28","date_gmt":"2018-09-10T19:06:28","guid":{"rendered":"https:\/\/staging.sportsvideo.org\/?p=146229"},"modified":"2018-09-10T15:29:33","modified_gmt":"2018-09-10T19:29:33","slug":"yahoo-sports-looks-to-gamify-video-content-with-launch-of-yahoo-fantasy-slate","status":"publish","type":"post","link":"https:\/\/staging.sportsvideo.org\/2018\/09\/10\/yahoo-sports-looks-to-gamify-video-content-with-launch-of-yahoo-fantasy-slate\/","title":{"rendered":"Yahoo Sports Looks To Gamify Video Content With Launch of \u2018Yahoo Fantasy Slate\u2019"},"content":{"rendered":"

One of the first media companies to enter what is now called \u201cdigital sports media,\u201d Yahoo Sports has weathered the storm of new and oncoming competitors largely through its award-winning reporting and wildly popular fantasy-sports platform.<\/p>\n

As the company \u2014 now under the Oath and Verizon umbrellas \u2014 continues to grow, its team of product developers is looking for new ways to reach fans in a rapidly changing consumer-tech world. Set to debut this week, its latest offering is \u201cYahoo Fantasy Slate,\u201d a weekly prediction-based question contest built in a mobile-first model for the Yahoo Sports mobile app.<\/p>\n

\"\"<\/a>Questions and predictions could include anything from \u2018How many touchdown passes will the Packers\u2019 Aaron Rodgers throw this week?\u201d to \u201cO\/U 0.5 fumbles for the Cowboys\u2019 Ezekiel Elliot in his game against the Giants.\u201d Each of the questions are generated by the Yahoo Fantasy Sports editorial team with each question in the app featuring a video complement showcasing Yahoo Sports talent debating that very question.<\/p>\n

\u201cThis underlies our effort to gamify Yahoo Sports,\u201d says Sarah Crennan<\/strong>, head of content, Yahoo Sports. \u201cThis has been a mandate across the company to figure out ways to gamify our experiences in a lower barrier of entry environment. If you think about the mentality of a sports fan, if you are passionate about following a team, you take your fanhood with you and organize your weekend based on these events.\u201d<\/p>\n

Naturally, fans will be rewarded with various prizes for success throughout the year. Crennan sees Yahoo Sports\u2019 continuing to move in a direction where content is built with the purpose of placing it in an interactive environment. It\u2019s a differentiator for the brand and its mobile app.<\/p>\n

\u201cWe are really proud of the experience that we\u2019ve built,\u201d says Crennan, who was elevated to her new role in July. \u201cWe are proud of what we\u2019ve put around the game. That extends into the features that we give you around team information, setting alerts, all the way to the original content that we\u2019ve invested in and our partnership with the NFL as a whole.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the first media companies to enter what is now called \u201cdigital sports media,\u201d Yahoo Sports has weathered the storm of new and oncoming competitors largely through its award-winning […]\n More<\/a><\/p>","protected":false},"author":10,"featured_media":146230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[8899,9248],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/146229"}],"collection":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/comments?post=146229"}],"version-history":[{"count":4,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/146229\/revisions"}],"predecessor-version":[{"id":146240,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/146229\/revisions\/146240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/media\/146230"}],"wp:attachment":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/media?parent=146229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/categories?post=146229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/tags?post=146229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}