{"id":199139,"date":"2021-03-05T11:13:53","date_gmt":"2021-03-05T16:13:53","guid":{"rendered":"https:\/\/staging.sportsvideo.org\/?p=199139"},"modified":"2021-03-09T14:50:14","modified_gmt":"2021-03-09T19:50:14","slug":"turner-sports-shifts-into-overdrive-for-nba-all-star-game","status":"publish","type":"post","link":"https:\/\/staging.sportsvideo.org\/2021\/03\/05\/turner-sports-shifts-into-overdrive-for-nba-all-star-game\/","title":{"rendered":"Turner Sports Shifts Into Overdrive for NBA All-Star Game"},"content":{"rendered":"
NBA All-Star Weekend has become a tradition for the NBA and Turner Sports, with events like All-Star Saturday Night and the skills competitions, a celebrity game, NBA Fan Fest, and, of course, the game. The 2021 edition will be much different: compressed into one day, March 7, and even moved from Indianapolis to State Farm Arena in Atlanta.<\/p>\n
The compressed weekend also involved a compressed preparation window.<\/p>\n
That, says Turner Sports VP, Sports Production Technology, Chris Brown<\/strong>, was the real challenge. \u201cThe notion of completing an All-Star Game event with only one survey and then five weeks to put it together meant there was only so much we can do,\u201d he says. \u201cProduction needed to know how they could wrap creative around what the NBA wanted to do from a presentation standpoint.\u201d<\/p>\n