{"id":226485,"date":"2022-08-05T09:33:21","date_gmt":"2022-08-05T13:33:21","guid":{"rendered":"https:\/\/staging.sportsvideo.org\/?p=226485"},"modified":"2022-10-31T16:38:37","modified_gmt":"2022-10-31T20:38:37","slug":"twitter-opendorse-expand-nil-partnership-to-help-student-athletes-monetize-in-game-highlights","status":"publish","type":"post","link":"https:\/\/staging.sportsvideo.org\/2022\/08\/05\/twitter-opendorse-expand-nil-partnership-to-help-student-athletes-monetize-in-game-highlights\/","title":{"rendered":"Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights"},"content":{"rendered":"<p dir=\"ltr\"><span style=\"color: #000000;\"> Opendorse and Twitter today announced an expanded partnership, built to help student-athletes monetize video content. For the first time ever, Twitter and Opendorse will now provide a pathway for student-athletes to earn NIL compensation by sharing personalized game highlights, enabled by Tempus Ex, to Twitter via their own handle.\u00a0\u00a0<\/span><!--more--><\/p>\n<div id=\"attachment_226487\" style=\"width: 521px\" class=\"wp-caption alignright\"><a href=\"https:\/\/staging.sportsvideo.org\/wp-content\/uploads\/2022\/08\/Opendorse-Twitter-Visual-for-Press-PAC-12-FINAL.001.jpeg\"><img aria-describedby=\"caption-attachment-226487\" loading=\"lazy\" class=\" wp-image-226487\" src=\"https:\/\/staging.sportsvideo.org\/wp-content\/uploads\/2022\/08\/Opendorse-Twitter-Visual-for-Press-PAC-12-FINAL.001.jpeg\" alt=\"\" width=\"511\" height=\"287\" srcset=\"https:\/\/staging.sportsvideo.org\/wp-content\/uploads\/2022\/08\/Opendorse-Twitter-Visual-for-Press-PAC-12-FINAL.001.jpeg 1920w, https:\/\/staging.sportsvideo.org\/wp-content\/uploads\/2022\/08\/Opendorse-Twitter-Visual-for-Press-PAC-12-FINAL.001.jpeg 300w, https:\/\/staging.sportsvideo.org\/wp-content\/uploads\/2022\/08\/Opendorse-Twitter-Visual-for-Press-PAC-12-FINAL.001.jpeg 951w, https:\/\/staging.sportsvideo.org\/wp-content\/uploads\/2022\/08\/Opendorse-Twitter-Visual-for-Press-PAC-12-FINAL.001.jpeg 768w, https:\/\/staging.sportsvideo.org\/wp-content\/uploads\/2022\/08\/Opendorse-Twitter-Visual-for-Press-PAC-12-FINAL.001.jpeg 1536w, https:\/\/staging.sportsvideo.org\/wp-content\/uploads\/2022\/08\/Opendorse-Twitter-Visual-for-Press-PAC-12-FINAL.001.jpeg 470w, https:\/\/staging.sportsvideo.org\/wp-content\/uploads\/2022\/08\/Opendorse-Twitter-Visual-for-Press-PAC-12-FINAL.001.jpeg 345w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/a><p id=\"caption-attachment-226487\" class=\"wp-caption-text\">PAC-12 Football players will be able to publish personalized highlight clips following games thanks to a new deal between Twitter and Opendorse.<\/p><\/div>\n<p dir=\"ltr\"><span style=\"color: #000000;\">Throughout the 2022-23 college football season, PAC-12 Football players will publish personalized highlight clips following games. Once published, pre-roll advertising secured through Twitter Amplify will run on the video and the student-athlete will be compensated, marking the first time student-athletes can monetize their own game highlights in this way.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span style=\"color: #000000;\">The program aims to empower student-athletes to access and earn compensation from their most powerful moments. The Opendorse NIL marketplace and Twitter Amplify deliver a turnkey experience for participating athletes and brands and aims to bring highlight monetization opportunities to student-athletes nationwide.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span style=\"color: #000000;\">\u201cTwitter has always been and will continue to act as the megaphone for athletes to use their voice,\u201d says <strong>David Herman, Senior Partner Manager at Twitter Sports<\/strong>. \u201cNow they can leverage their most impactful moments on the field to earn meaningful NIL compensation. We\u2019re thrilled to roll this program out with PAC-12 football and look forward to expanding it to sports and conferences across the country.\u201d<\/span><\/p>\n<p dir=\"ltr\"><span style=\"color: #000000;\">\u201cWe\u2019ve long imagined a world where athletes have instant access to the moments they create inside the lines of their sport,\u201d adds <strong>Opendorse CEO Blake Lawrence<\/strong>. \u201cNIL and Twitter Amplify tools take this concept to the next level. Now, athletes can share and monetize their moments in real time. This is the future of athlete-driven marketing.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opendorse and Twitter today announced an expanded partnership, built to help student-athletes monetize video content. For the first time ever, Twitter and Opendorse will now provide a pathway for student-athletes [&hellip;]\n&nbsp;<a href=\"https:\/\/staging.sportsvideo.org\/2022\/08\/05\/twitter-opendorse-expand-nil-partnership-to-help-student-athletes-monetize-in-game-highlights\/\" class=\"more\">More<\/a><\/p>","protected":false},"author":5,"featured_media":226487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[8899,9248],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/226485"}],"collection":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/comments?post=226485"}],"version-history":[{"count":1,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/226485\/revisions"}],"predecessor-version":[{"id":226488,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/226485\/revisions\/226488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/media\/226487"}],"wp:attachment":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/media?parent=226485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/categories?post=226485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/tags?post=226485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}