The University of Southern California\u2019s Thornton School of Music began a Popular Music program in the fall of 2009, which is open to instrumentalists, vocalists, and songwriters pursuing studies in contemporary pop\/rock, folk-rock, R&B\/Urban, Latin\/Salsa, and other popular styles, with a concentration on small ensemble performance, live performance, studio, and film scoring sessions. Front of house engineer J.D. Brill, who has worked with legendary bands like the Eagles, visited the school and immediately told professors that they needed to incorporate Shure microphones.<\/p>\n
\u201cJ.D. said that in order for these kids to learn their craft, we needed to give them Shure gear to work with,\u201d says Christopher Sampson, Associate Dean of the Thornton School of Music. \u201cHe feels there are no better tools to teach them about striving for the best possible sound quality. As a performer myself, who\u2019s used Shure microphones for years, I knew he was right.\u201d<\/p>\n
Brill helped Sampson reach out to Shure, and in the fall of 2010, Sampson was able to outfit the School\u2019s new 3,200 square foot soundstage exclusively with Shure microphones, including SM57s and SM58\u00aes for vocals, a complete drum package, and several KSM series microphones.<\/p>\n
\u201cWe\u2019ve used Shure gear for two semesters now, both with our Popular Music and Sound Reinforcement students, and the results have just been outstanding. I can\u2019t tell you how much these kids are learning by working with these microphones as they perform and record.\u201d<\/p>\n
Sampson says having an array of Shure microphones at their fingertips has helped his students understand what they need to look for when choosing a mic for a specific application or performance.<\/p>\n
\u201cThey\u2019re learning what to expect in terms of coloration and response. They get that a microphone is really an extension of their instrument and that it\u2019s crucial to pick the right one. I really believe the Shure mics have brought their professional knowledge to a whole new level.\u201d<\/p>\n
Sampson\u2019s students have written number one songs, won national songwriting competitions, placed songs in numerous television shows and films, and currently work in multiple areas of the music industry.<\/p>\n
\u201cI can say without a doubt that a number of these students will go on to become professional performers,\u201d Sampson adds. \u201cI expect them all to be leaders in the industry in one way or another, and I couldn\u2019t be more proud that they\u2019re getting their start here.\u201d<\/p>\n
\u201cMusic education is part of our passion,\u201d says Shure President and CEO Sandy LaMantia. \u201cWe\u2019re pleased that Shure microphones are helping to give these talented students a solid foundation, as they prepare for careers in the music industry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The University of Southern California\u2019s Thornton School of Music began a Popular Music program in the fall of 2009, which is open to instrumentalists, vocalists, and songwriters pursuing studies in […]\n More<\/a><\/p>","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[2155],"tags":[831,426,473],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/27554"}],"collection":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/comments?post=27554"}],"version-history":[{"count":0,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/27554\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/media?parent=27554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/categories?post=27554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/tags?post=27554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}