{"id":62567,"date":"2013-10-31T13:49:51","date_gmt":"2013-10-31T17:49:51","guid":{"rendered":"https:\/\/staging.sportsvideo.org\/main\/?p=62567"},"modified":"2013-10-31T13:49:51","modified_gmt":"2013-10-31T17:49:51","slug":"block-party-turner-sports-celebrates-nbas-return-from-nycs-flatiron-square","status":"publish","type":"post","link":"https:\/\/staging.sportsvideo.org\/2013\/10\/31\/block-party-turner-sports-celebrates-nbas-return-from-nycs-flatiron-square\/","title":{"rendered":"Block Party: Turner Sports Celebrates NBA\u2019s Return From NYC\u2019s Flatiron Square"},"content":{"rendered":"

Steve Fiorello loves a challenge.<\/p>\n

So, when the NBA returned with the opening night of its regular season on Tuesday, Turner Sports threw a bonafide block party in the heart of Manhattan to celebrate.<\/p>\n

<\/p>\n

\"Chris<\/a>

Chris Brown, director of technical operations for NBATV and NBA Digital (left), and Steve Fiorello, coordinating director at Turner Sports, designed the set that turned New York City’s Flatiron Square into a season-opening NBA block party.<\/p><\/div>\n

\u201cWe don\u2019t do anything easy,\u201d the Turner Sports coordinating director laughs, as a pair of yellow taxis jostling for position scream by. \u201cOur whole goal is, let\u2019s make it look as good as it can look. We come up with the idea and the coolest concept we can and say, Can we make this happen?.\u201d<\/p>\n

The NBA on TNT\u2019s prime studio show Inside the NBA<\/i>, which typically airs from the safe confines of the Turner Studios campus in Atlanta set up shop in New York City\u2019s Flatiron Square, directly across the street from the historic Flatiron Building and nestled between two of the busiest streets in America: Broadway and Fifth Avenue.<\/p>\n

The whole production made for a unique set of production challenges but also gave Turner a glitzy, eye-grabbing site from which to kick off its 2013-14 NBA campaign.<\/p>\n

\u201cWe envisioned opening night as a big event for the NBA, and we wanted to put together a sort of celebration to start the season,\u201d says Fiorello. \u201cWhat better place to do that than New York City? There\u2019s a huge NBA fan base here. It\u2019s the bright lights, the big city.\u201d<\/p>\n

On Our Own
\n<\/b>Perhaps the most unique aspect of the entire production was that the live studio show was not accompanying a game broadcast in the same location. TNT’s doubleheader that night featured games in Miami and Los Angeles.<\/p>\n

\"The<\/a>

The main production trucks were parked on E. 24th Street, forcing Turner to build a truss to fly the fiber cable across Fifth Avenue to the main plaza.<\/p><\/div>\n

\u201cWe typically do lean on the game for a lot of technical support, and so being standalone with a show this size takes the saying \u2018it\u2019s just a studio show\u2019 and makes it a misnomer,\u201d says Chris Brown, Turner\u2019s\u00a0director of technical operations for NBATV and NBA Digital.\u00a0\u201cFor these guys working this, this is more than just a studio show. Not having the game support of another cast of 60-70 crew people all with varying skill sets there to help troubleshoot in certain cases \u2014\u00a0that\u2019s very different. Typically, we\u2019re right next to the game truck. At that point, we share a lot of resources.\u201d<\/p>\n

The production included a main studio set, a jib, three handheld cameras \u2014\u00a0two on the deck and one to rove around \u2014\u00a0an airplane to provide live aerial shots of the city, and more than 100 technical and production staffers.<\/p>\n

There was, however, no RF used.<\/p>\n

\u201cWe don\u2019t need it, I believe,\u201d says Brown. \u201cIt\u2019s one of those nice-to-haves, but ,with all of the foot traffic here and everything that\u2019s going on on the set, we really wanted to simplify things and focus on the show. Let\u2019s not let the technology drive the show. Let\u2019s be smart about it. We\u2019ve got enough things going against us to make this happen cleanly.\u201d<\/p>\n

Spatial Efficiency
\n<\/b>Working in a narrow triangle-shaped block of only just over 12,000 sq.\u00a0ft. under various city legal restraints, Turner\u2019s production was the ultimate case study in making the most of what you\u2019ve got.<\/p>\n

\"The<\/a>

The entire studio set and fan-activation areas were nestled in a narrow triangle between Broadway and Fifth Avenue.<\/p><\/div>\n

The main set was erected on the southern half of the block, positioned to have the cameras pointing directly at 23rd\u00a0Street and the front of the Flatiron Building behind the set.<\/p>\n

Included in the footprint were numerous fan-activation stations, including a half basketball court and various ad kiosks for such\u00a0sponsors as 2K Sports and Samsung.<\/p>\n

\u201cWhen nothing is in there and we\u2019re just surveying it, it always looks like a big space, but, once we started filling it up, it gets really small,\u201d says Fiorello. \u201cHaving done shows like this many times, I knew this was going to be tight, but it\u2019s actually kind of cool because, with tight quarters, [the fans] are going to be wrapped right around the set, wrapped around the activation. So being tight is a good thing, sometimes.\u201d<\/p>\n

The northernmost tip of the block was secured off to house various production facilities for the Turner team. However, the primary production truck \u2014\u00a0Game Creek\u2019s Justice \u2014\u00a0was parked across Fifth Avenue along 24th\u00a0Street. Connecting the trucks with the studio set required building a truss to extend fiber over Fifth Avenue above the traffic.<\/p>\n

\"Turner<\/a>

Turner worked in a block that covers just over 12,000 sq. ft. (Courtesy NYC DOT)<\/p><\/div>\n

According to Brown, all of the cabling had to be fiber because New York City does not allow power lines to be extended over auto traffic.<\/p>\n

\u201cFortunately, having done [NBA] All-Star [broadcasts] in places like L.A. and Orlando, we\u2019ve had a lot of experience doing much, much larger shows on nothing but fiber,” he says. “To put this studio entirely on fiber wasn\u2019t much of a stretch.\u201d<\/p>\n

Typically, Turner sets up two paths \u2014\u00a0a primary and a backup \u2014\u00a0with the primary as fiber and the backup as satellite uplink. Brown and his team implemented numerous backups in this case.<\/p>\n

There was one home run of SMPTE fiber to the set to protect against any catastrophic failure. That guaranteed that at least one camera and microphone would work regardless of any other power or connectivity issues at the compound. A Calhoun Satellite Communications truck was also parked on the main production footprint in case the team wasn\u2019t able to get a fiber circuit;\u00a0Turner worked with friends from The Switch\u00a0HTN to obtain fiber connectivity from the basement of a nearby restaurant.<\/p>\n

That left the satellite uplink truck and its C-band and Ku-band uplinks, which were ultimately used by CNN Headline News to broadcast some spots from the set.<\/p>\n

Clean Set
\n<\/b>The small size of the set made for a very intimate setting with fans and general city foot traffic, which made for a great atmosphere but also stressed the necessity to make the production setup as clean and safe as possible.<\/p>\n

To meet those demands, Turner deployed a Bexel trailer to house all the fiber boxes and demarcs. The trailer was a failsafe in case of bad weather and a safe haven for technicians, who could work in peace, rather than out among the masses of fans and commuters.<\/p>\n

\"A<\/a>

A Bexel trailer housed all fiber demarcs so technicians could work safe from the elements and heavy foot traffic.<\/p><\/div>\n

\u201cIt\u2019s a nice little warehouse to be able to sit all of our fiber gear so the techs can come in there and work,” says Brown. “It\u2019s a nice clean environment where they can actually troubleshoot fiber.\u201d<\/p>\n

The original plans called for the fan-activation area and the studio set to be in separate locations. However, Fiorello devised a strategy to combine the two, working with Turner Sports\u2019 event marketing and production expert Mark Horsburgh.<\/p>\n

According to Fiorello, planning for the production began two months ago, and members of the production team made multiple trips to scout the site.<\/p>\n

Much of the programming plans required working around city sound ordinances. New York City officials wanted the party to end no later than 10 p.m., but Turner was able to get away with airing live until 11 by bringing down much of the public lighting and the public-address system and programming a more toned-down live hit.<\/p>\n

NBA on TNT produced a live pregame show (beginning at 7 p.m. ET) and a live halftime show at halftime of the first game of the network\u2019s season-opening doubleheader that began with defending champion Miami Heat\u2019s win over the Chicago Bulls.<\/p>\n

Managing Editor Jason Dachman contributed to this report.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Steve Fiorello loves a challenge. So, when the NBA returned with the opening night of its regular season on Tuesday, Turner Sports threw a bonafide block party in the heart […]\n More<\/a><\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[33],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/62567"}],"collection":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/comments?post=62567"}],"version-history":[{"count":0,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/62567\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/media?parent=62567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/categories?post=62567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/tags?post=62567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}