NBC Sports Group and Churchill Downs Incorporated (CDI) have reached a 10-year agreement extending NBCSG\u2019s exclusive rights to the Kentucky Derby and Kentucky Oaks through 2025.<\/p>\n
![\"NBCSports\"](\"https:\/\/staging.sportsvideo.org\/main\/files\/2012\/06\/NBCSports.png\")
The 10-year renewal extends the partnership which began in 2001 and includes multiplatform rights to the Kentucky Derby, Kentucky Oaks, and Derby and Oaks day programming which will be televised on NBC and NBCSN and featured on NBC\u2019s digital platforms.<\/p>\n
\u201cWe are excited to extend our partnership with Churchill Downs for both the iconic Kentucky Oaks and Kentucky Derby and are proud to have them as \u00a0\u00a0signature elements of our Championship Season,\u201d said NBC Sports Group Chairman\u00a0Mark Lazarus. \u201cThis decade-long deal is a testament to the strength of the relationship between Churchill Downs Incorporated and NBC Sports, and underscores NBC\u2019s commitment to the sport of horse racing. We will continue to utilize the wide-ranging media platforms of NBCUniversal to surround the Kentucky Oaks and Kentucky Derby with wall-to-wall coverage and extensive promotion.\u201d<\/p>\n
\u201cThis agreement extends our relationship with NBC to 25 years and includes what will be a very special historical moment, the 150th Kentucky Derby in 2024,\u201d said Churchill Downs Chairman and CEO\u00a0Bob Evans<\/strong>. \u201cWe will not only achieve our financial objectives with this deal, but we will also continue to benefit from NBC\u2019s unique media assets and innovative perspective to help us continue to grow the Kentucky Oaks and Kentucky Derby brands.\u201d<\/p>\n Utilizing NBC Sports Group\u2019s \u201cBig Event Strategy,\u201d three of the last five Kentucky Derby races have recorded at least 16 million viewers.\u00a0NBC Sports Group\u2019s coverage of the Kentucky Derby over the last 13 races averaged over 2 million more viewers than the previous 12 Kentucky Derby broadcasts (14.3 million vs.12.0 million, up 19 percent).<\/p>\n The Kentucky Derby stands as America\u2019s oldest continuously held major sporting event; this year\u2019s 140th Run for the Roses is\u00a0Saturday, May 3, 2014.<\/p>\n","protected":false},"excerpt":{"rendered":" NBC Sports Group and Churchill Downs Incorporated (CDI) have reached a 10-year agreement extending NBCSG\u2019s exclusive rights to the Kentucky Derby and Kentucky Oaks through 2025.\n More<\/a><\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[37],"tags":[1994,275,4240],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/65555"}],"collection":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/comments?post=65555"}],"version-history":[{"count":0,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/posts\/65555\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/media?parent=65555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/categories?post=65555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.sportsvideo.org\/wp-json\/wp\/v2\/tags?post=65555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}