Atlantic 10, Learfield Form Multi-Year, Multimedia Rights Agreement
The Atlantic 10 Conference has selected Learfield as its comprehensive multimedia rights holder in a multi-year agreement, beginning with the 2017-18 athletic season. More
Recent Posts tagged with Learfield Sports
Learfield’s Digital SVP Scott Carlis Is Bullish on VR Deal With STRIVR Labs
When Learfield struck a virtual-reality–distribution deal with STRIVR Labs last month, it was a major step forward in expanding the experimentation in VR across the collegiate–sports-video industry. More
Learfield Launches College Coach’s Corner Series on Facebook Live
Collegiate marketer Learfield has introduced an initiative for college football fans exclusively on Facebook Live. The first-of-its-kind series launched during week seven of the season and is presented by Nissan […] More
Kraft’s KAGR, Learfield “KLEARintel” Venture Provides Fan Data And Insights For College Athletics
In an effort to best assist universities with precise understanding of their fans through data analytics, Learfield and the Kraft Analytics Group (KAGR) have formed a joint venture, KLEARintel. More
Learfield Acquires GoVision
Learfield has acquired GoVision – a provider of mobile and modular LED video technology to many of the country’s major sports, concerts, and racing events. More
Learfield Brings Fox-Vet Jon Heidtke Aboard to Oversee Texas A&M Partnership
In preparation for ushering in its newly refined and extensive campus-wide relationship with Texas A&M University on July 1, Learfield has added Jon Heidtke, an Aggie and prominent industry executive. Heidtke […] More
Arkansas State Brings On Learfield Sports as Multimedia Rights Holder
Learfield Sports has been selected as the exclusive multimedia rights holder for Arkansas State University Athletics the next 10 years. Beginning immediately, Learfield will establish a local Red Wolves Sports Properties […] More
Learfield Acquires Social Media Agency Think Social
Learfield continues to add depth to its range of collegiate multimedia capabilities with the acquisition of Think Social, an agency specializing in building robust social media campaigns for sponsors. More
Keisha Taylor Joins Learfield Sports as SVP, Integrated Marketing
Learfield Sports is enhancing its sales and client support efforts with the appointment of Keisha Taylor as senior vice president, integrated marketing. Taylor has been with Turner Broadcasting for the […] More
Patriot League Extends Exclusive Multimedia Rights Deal With Learfield Sports
The Patriot League has renewed its exclusive multimedia rights agreement with Learfield Sports. The new pact extends the marketing partnership through 2020. More