Recent Posts tagged with social media

ESPN Reels in House of Highlights Founder Omar Raja to Boost Digital and Social Game

ESPN has brought aboard Instagram star and House of Highlights founder Omar Raja as a digital and social content commentator – a role that will encompass multi-platform talent appearances and strategic social programming. Raja’s first appearance on ESPN platforms will be as a guest on Countdown to the CFP Championship today ahead of the College […]  More

Germany’s Fourgreen TV Gets the Word of American Football Out on Social Media With Telestream’s Wirecast

“Without Wirecast, we can’t do our job. We took a long time in selecting our live streaming platform – we evaluated multiple options – but Wirecast’s flexible license model, its multi-user operating system and the inherent stability of the platform on both Mac and Windows made the decision straightforward,” said Michael Reischer, Founder and Producer […]  More

RSN Summit: Networks Fine-Tune, Monetize Social-Media Strategy

In a period of tumultuous change for regional sports networks, social media has remained a constant. As platforms like Twitter, Instagram, and Snapchat evolve and TikTok and others emerge, professionals look to sharpen their digital tools. At SVG’s recent RSN Summit, executives from multiple networks across the nation discussed their top priorities in solidifying an […]  More

NBA Takes Multiplatform Approach to Engaging Fans

Every social-media platform is a tool that sports teams and rights owners can use to engage with fans. The trick is understanding each platform’s strengths and speaking to its users in a tailored way. Speaking at the recent Hashtag Sports conference in New York City, Melissa Rosenthal Brenner, EVP, digital media, NBA, explained how online […]  More

For ESPN, New Platforms Lead to New Audiences

ESPN’s online strategy is “more is more.” Reaching more people on more social platforms grows the base overall. Appealing to new viewers creates lifelong fans. Every platform needs its own tailored approach, but a success on one helps build the overall ESPN brand. A panel of ESPN insiders put a spotlight on that philosophy at […]  More

Live From the NBA Draft: NBA Digital Puts Social on the Floor With Multiple Sets

Last night at the NBA Draft, the social-media world once again exploded with hot takes, player profiles, and collegiate-highlight reels. With the event’s popularity on the rise, the team at NBA Digital has made some changes in its onsite presence, shifting its behind-the-scenes activities to the limelight in the form of two physical sets visited […]  More

Syracuse University Extends Digital, Social Media Partnership With IMG

Syracuse University Athletics and IMG are extending their partnership with a long-term agreement for multimedia rights and licensing. Syracuse Director of Athletics John Wildhack and IMG College President Tim Pernetti announced the multi-year contract extension that will maintain and enhance the relationship IMG College has as the exclusive multimedia rights and licensing partner of Syracuse […]  More

WSC Sports Produces Video Highlights for Stadium’s Social Media Platforms

WSC Sports and Stadium announced an expanded partnership that brings WSC Sports’ generated video highlights to Stadium’s multiple digital distribution platforms such as Facebook, Twitter, Instagram, and MSN, enabling Stadium to distribute highlight videos to existing and new audiences with enhanced and tailored engagement. Using WSC Sports’ advanced machine learning technology, Stadium can automatically cut and […]  More

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