Recent Posts tagged with Hashtag Sports conference

NBC and MSG Use Strategy and Storytelling To Keep Viewers Engaged

For old-media TV producers, it’s all about dayparts. For new-media streamers, platforms are just as critical. A while back, NBC conducted a thorough marketing study to learn about the audience segments that stream its content and discovered that viewers tune in at different times of day, and when they watch determines how they watch. This […]  More

For ESPN, New Platforms Lead to New Audiences

ESPN’s online strategy is “more is more.” Reaching more people on more social platforms grows the base overall. Appealing to new viewers creates lifelong fans. Every platform needs its own tailored approach, but a success on one helps build the overall ESPN brand. A panel of ESPN insiders put a spotlight on that philosophy at […]  More

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