Recent Posts tagged with Mass Relevance

2nd Screen Summit: Second-Screen Experiences Are More Reality Than Hype

Despite having access to more than 500 channels, the average viewer watches only a small fraction of them — and continues to scroll through channel guides to find them. Meanwhile, our smartphones already know what we want to watch and are chock-full of personalized content. Not surprisingly, the recent 2nd Screen Summit panel focusing on […]  More

Connected Sports Conference: Social-Media Tools Drive First-Screen Engagement

Compared with the decades-long history of television broadcast, social-media tools like Facebook and Twitter — turning nine and seven years old, respectively, this year — are relative newcomers to the scene. But, as the number of users for these platforms and others skyrockets, it’s increasingly difficult to imagine a world without likes, hashtags, and thinking […]  More

Mass Relevance Goes to Bat for MLB Network’s ‘Face of MLB’ Competition

Ask a few friends to name the Face of Major League Baseball, and the conversation may never end.  Derek Jeter. Joey Votto. Chase Utley.  The possibilities, not to mention the arguments for and against each player, are seemingly limitless. Now, multiply that by a million. Last offseason, MLB Network sought to engage baseball fans by […]  More

College Sports Summit: Second Screen a ‘First’ for Many, a Social Hub for All

When it comes to the second-screen experience, fear of cannibalization has gone the way of the Flip phone and dial-up modem. The London 2012 Olympics and, more recently, the NCAA Men’s Basketball Tournament proved that a dynamic second-screen experience does not negatively impact the first-screen product; in fact, with the right strategy, the second screen […]  More

Mass Relevance Transforms Sports Into Social Experiences

The Sports Video Group is pleased to welcome Mass Relevance as a corporate sponsor. Based in Austin, TX, the fast-growing company puts social content into brand experiences. Mass Relevance’s social-experience platform aggregates, filters, and displays real-time social content from any open social network to any digital surface. According to the company, these social experiences drive […]  More

USTA Ups Multiplatform Ante for US Open

The USTA’s streaming and multiplatform efforts have come a long way since it began streaming live matches with its US Open Live service four years ago. Having battled the myth that live streaming cannibalizes TV audiences, USOpen.org now streams every single match of the US Open live from first ball to last on computers and […]  More

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