ESPN STAR Sports Taps Orad Graphics System for New 24-Hour Network
Orad has provided ESPN Star Sports, Asia’s leading sports broadcaster, with a new on-air graphics and virtual set system for its recently-launched 24-7 sports news channel, ESPNEWS.
ESPN Star Sports’ programming also features Orad’s dynamic graphic rendering, which includes smart tickers updated automatically in real time thanks to Orad’s on-air graphics system, featuring a forward-looking intelligent logic that populates the data directly from PA Sport’s data feed.
Avi Sharir, CEO and President of Orad Hi-Tec Systems: “Orad’s advanced on-air graphics and virtual studio capabilities enable ESPN Star Sports to offer their viewers gripping, dynamic graphics while strengthening their channel’s new branding.”
Orad’s on-air graphics also provide ESPN Star Sports with bottom line graphics streaming results, top-line graphics with updated news, and sideline graphics displaying standings, rankings, and statistics, all in real time. The graphics system also opens up several new advertising opportunities, as ads can be displayed graphically during regular programming.
ESPN Star Sports’ broadcasts are also utilizes Orad’s ProSet’s virtual studio extensively for a variety of productions shows. The SD/HD ProSetalso enables ESPN Star to route up to five HD live sources to the virtual studio.