SVG PLAY: How Marquee Sports Network Uses Real-Time Data to Power Its Graphics Package for Chicago Cubs Games
At the SVG RSN Summit, Sportradar presented a case study on using real-time data to fuel storytelling in live broadcast
SVG’s RSN Summit brought regional sports network leaders and content creators together in Chicago on June 29 and 30 to network and exchange ideas about the pertinent issues facing the regional sports sector as the business undergoes seismic change on multiple fronts. These leaders addressed how RSNs are being challenged to produce more events and content at lower costs while also navigating new pandemic-era realities and building beyond the linear-distribution model. Baseball is a numbers game, and, in an era of deeper analytics, live broadcasters are constantly looking for new ways to tell a better, more clear story of the action taking place on the diamond through statistics. In this case study presentation from the SVG RSN Summit, receive a peek inside how Marquee Sports Network leverages real-time data and automation to power customized graphics on Chicago Cubs game broadcasts.