July 21 SVG Sports Asset Management Event Tees Up PGA Tour, World Cup Workflows; Early Bird Hotel Discount Ends Today

The Sports Video Group 2010 Sports Asset Management event at PGA Tour Entertainment and the Renaissance Resort at the World of Golf Village in St. Augustine, FL, from July 20-22, 2010, is shaping up to be the must-attend event of the summer. Attendees will have a chance to not only learn about the latest in technology developments related to asset management but will also have a tour of the PGA Tour Entertainment facility and an opportunity to play one of the great courses in America, TPC Sawgrass Stadium Course, for free on July 22, 2010. SVG also has a special rate of $109 for King Suites and $89 for Standard Deluxe Rooms but book today as the rate expires tomorrow (regular rates are $129 per night).
To register today click here.
This year’s event begins with an opening reception on July 20 and includes a one-day seminar on July 21 that will give SVG members and sponsors an opportunity to visit the latest professional sports league facility to embrace new asset management and archiving technologies and workflows. An optional golf outing on the morning of July 22 will conclude the event.
To book your hotel room at the Renaissance Resort at the World Golf Village call 904-940-8000 and reference Sports Video Group as the group name.
2:00-5:00 SVG League Executive IT and Asset Management Annual Meeting
(Invite only/Title & Diamond event sponsors)
6:00-7:30 Welcome Reception
(at Renaissance Hotel)
All sessions at Renaissance Resort except for walkthrough of PGA Tour Entertainment facility at 10 a.m
8:00: Breakfast (at Renaissance Hotel)
9:00: PGA Tour Entertainment: A New Era (at Renaissance)
PGA Tour Entertainment executives and technology partners discuss the new installation designed to improve workflows for the needs of both PGA Tour Entertainment and its worldwide content distribution partners.
10:00: Tour of PGA Tour Entertainment (at PGA Tour Entertainment)
Attendees will get an exclusive, behind-the-scenes visit of the PGA Tour Entertainment facility and an opportunity to discuss technology implementations with PGA Tour Entertainment staffers and technology partners.
11:30-12:15: Asset Management and Archiving: Where Broadcast Meets IT (at Renaissance)
The Asset Management and Archive Department at sports league and network facilities are often ground zero for battles between the IT and broadcast engineering staff. How are leagues and networks bringing those departments together? How do they co-exist and function properly without turf wars and skirmishes? Leaders from both the IT and broadcast engineering world and vendors discuss the current state of affairs.
Tab Butler, MLB Network, Director of Media Management
Dave Dukes , PGA Tour Entertainment, Senior Director, Technical Operations
Steve Evans, PGA Tour, Senior Vice President of Information Systems
Darrell Wenhardt, CBT Systems, President
12:15-12:45: Case Study: NASCAR Digital Media
NASCAR Digital Media opened a new home and NASCAR Hall of Fame earlier this year. Scott Rinehart and Jeff Lowe of NASCAR Digital Media discuss NASCAR’s new technical facility in Charlotte.
12:45-1:45: Lunch
1:45-2:30: The Golden Hour: Ingest, Logging, and Near-Line Storage Systems
When it comes to ensuring the longevity of sports content, the initial ingest, logging, and spinning-disk storage technologies are crucial to ensuring the content has a long and useful life within a facility. Is automation of these first steps possible? What technologies do leagues and networks rely on? And what are some common best practices to be embraced and mistakes to be avoided?
Michael Bergeron, Panasonic Broadcast, Senior Technical Liaison
Ken Boudreau, ESPN, Senior Director of Media Assets
Ed Casaccia, Director of Product Marketing for Grass Valley’s Server and Digital Production Group
Fred Wood, Sony Professional Services of America, National Sales Manager, Media Solutions Sales
2:30-3:15: Technology Update: Asset Management Systems
Asset Management Systems are often the glue that connect spinning disk storage and editing systems to the long-term archive system. Vendors discuss their latest technology enhancements designed to improve workflows and drive greater economic efficiencies.
Straker Coniglio, Avid, Senior Marketing Solutions Manager
Doug Hinahara, Masstech, VP of Marketing and Sales
Ximena Araneda, Vizrt, manager of U.S. Media Asset Management Operations
3:15-3:30: Networking Break
3:30-4:00: World Cup Case Study
The 2010 World Cup, held in South Africa, featured one of the most complex asset management system infrastructures as EVS built FIFAMAX, a massive server that gave World Cup rights holders the ability to browse content from all of the matches as well as 42 ENG crews. EVS executives give an overview of the World Cup workflow, lessons learned, interoperability with other manufacturers, and future opportunities for similar infrastructures at the London Olympics and beyond.
4:00-4:45: Technology Update: Long-term Storage Solutions
New technologies continue to be developed for long-term storage needs. What are some of the next-generation storage technologies worthy of consideration and how will they impact today’s equipment purchasing decisions?
Brian Camponatti, Front Porch Digital, CTO
Ray Thompson, XOS Digital, SVP of Business Development
David Dew, SGI, VP of Software Development
Hossein ZiaShakeri, Spectra Logic, Senior Vice President of Business Development and Strategic Alliances
4:45-5:30: Digital Rights Management: The Basics and Beyond
Wading into the Digital Rights Management marketplace can leave one confronting a number of new terms like watermarking and fingerprinting. How do those technologies differ and what applications are they best suited for? How are leagues addressing content protection of both online and offline assets? League executives and their technology partners discuss their approaches to content protection.
Larry Meli, Vobile, President
Mike Petrocelli, Civolution, SVP Sales Americas


7:00 a.m. Golf at TPC Sawgrass, Stadium Course

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