Digital Media Vet Todd Berman Takes Reins at CSNPhilly.com
Comcast SportsNet Philadelphia has named Todd Berman as senior director of digital media. He is responsible for managing the continued growth and day-to-day operations for CSNPhilly.com, including programming, branding, and ad sales. Berman takes over the reins of CSNPhilly.com from Rich Libero who has been promoted to VP, digital content for Comcast Sports Group.
Berman brings more than 10 years of interactive marketing, business and product development experience with leading media outlets. He previously served as GM for NewYork.com. Under his management, site revenue increased 400% and traffic grew by 200%. He also held senior marketing and business development positions with Philly.com (the online home of the Philadelphia Inquirer and Philadelphia Daily News) and with The Washington Post.
“Todd’s experience growing leading digital media destinations will serve CSNPhilly.com as we expand our audience and our business with new content and features to give Philadelphia sports fans the best local online sports coverage,” says Brian Monihan, Comcast SportsNet Philadelphia SVP and GM.
CSNPhilly.com’s traffic numbers have grown significantly. From January to June 2010, page visits have increased 158%, page views have increased 138% and the number of unique visitors has jumped 180% over the same time period last year.
“I look forward to working with the great CSNPhilly.com team,” says Berman. “This site has an impressive track record of growth through innovation and investment and I look forward to reaching new fans by providing unique and entertaining sports coverage and local fan experiences.”