Encompass Digital Media and Prime Image Partner, Provide Real-time Solutions
Encompass Digital Media, a digital media services provider, has partnered with Prime Image, the television industry standard in video time management solutions, to offer its broadcast and cable TV network customers around the world two new real-time services.
Dynamic Video Time Management seamlessly reduces program editing time and increases program quality by enabling more program content to run in less time and to manage program run times to the clock. Dynamic Ad Insertion increases ad revenue during playout, all without impacting the viewer experience.
“Encompass will integrate Prime Image’s patented Time Tailor into its real-time playout workflow at our locations in the US, London, and Singapore,” said Bill Tillson, president and COO, Encompass. “With Dynamic Video Time Management, we will offer our clients a more flexible, efficient, and cost-effective way to frame accurately address their program workflow, program formats, and clock management to meet the different market requirements around the world. With Dynamic Ad Insertion, we will enable our clients to increase ad revenue during program playout, capitalizing on last minute ratings and advertising spot sales opportunities, and eliminating days or weeks of customary ad sales cutoffs prior to a program’s premiere and encore air dates.”
“The Time Tailor technology is the only solution that enables content providers and networks to time manage SD and HD video programs off line in post production or dynamically in real time,” said Prime Image CEO Brian Nimmo. “Our new partnership with Encompass incorporates the Time Tailor technology into a unique real-time playout workflow for both prerecorded programs and live events. This enables Encompass’ network clients to benefit by reducing operating costs (editing time and storage costs) by airing more program content in fewer minutes of airtime and by increasing revenues by monetizing oversold ad spots and airing ‘make goods’ or program/network promos in specific programs and time slots without bumping paying ad spots.”
Prime Image’s patented Time Tailor technology is used by the major broadcast networks and leading cable TV network groups for video time management. It is the only solution that eliminates the need for the extensive editing of programs to fit different US and international playout formats. It allows a network, for example, to air 26 minutes of content in 24 minutes without using compression or speeding up the video and without compromising the integrity or synchronization of the audio, video or closed captioning of the original program or existing advertising spots.