NBC Sports Group Extends Tour de France Deal to 2023
According to an official announcement made today, the Tour de France will remain on NBC for the next decade.
The Amaury Sport Organisation (ASO) and NBC Sports Group agreed to a 10-year multi-platform extension that includes exclusive U.S. television, digital and mobile rights for the Tour de France through 2023. As part of the agreement, which begins in 2014, the NBC Sports Group will continue as the exclusive U.S. television home of the Tour de France, with live coverage of every stage, including live coverage on NBC each year.
Additionally, the NBC Sports Group will continue coverage of several other ASO properties, including the Dakar Rally and the Paris Marathon, as well as spring classic cycling events including Paris Nice, Criterium International, Criterium du Dauphine, Paris Roubaix, Fleche Wallonne, Liege Bastogne Liege and the Paris Tours.
“The Tour de France has long been one of the tent pole events on the NBC Sports Network schedule, and now will be an integral part of our NBC broadcast schedule, with live coverage each year,” said Jon Miller, president of programming for NBC Sports and NBC Sports Network. “We are thrilled to continue our partnership with the ASO on all of its properties for another decade.”
“We are very happy to see the Tour de France exposure growing in the United States,” said Yann le Moënner, Managing Director of ASO, organizers of the Tour de France. “Our long term agreement will give us the opportunity to work with the skilled storytellers at NBC to build a beautiful sports story during the next ten years. Beyond the Tour de France, this agreement continues NBC Sports Network’s coverage of all other ASO sporting events such as Paris-Roubaix, Dakar Rally and Paris Marathon, which will benefit from a large exposure on NBC Sports Group platforms.”
NBC Sports Group’s live coverage of the 99th Tour de France begins on Saturday at 8 a.m. ET on NBC Sports Network, at the grand start in Liege, Belgium.