Fox Deportes Adds Live NASCAR Action, Original Programming to Lineup
FOX Deportes has announced that it will televise 15 NASCAR Sprint Cup Series races, as well as original programming, daily news segments, and weekly updates starting in 2013. Of the 15 race broadcasts, FOX Deportes will carry six NASCAR Sprint Cup Series races live, including, for the first time ever, a Spanish-language broadcast of NASCAR’s biggest race, the Daytona 500 (Sunday, Feb. 24). A total of nine races will be carried on tape delay, while six will be televised live on FOX Deportes, including races from Daytona, Auto Club Speedway, Bristol Motor Speedway, Charlotte Motor Speedway and Talladega Superspeedway.
FOX Deportes will also produce and air a series of original NASCAR programs focused on engaging the Latino fan base. This series will be complemented by daily NASCAR news segments in the No. 1 rated U.S. Latino sports news franchise, Central FOX.
“The thirst for NASCAR programming, and in particular race broadcasts, is very strong and we’re constantly looking for ways to expose the sport to new fans in new places,” says Steve Herbst, NASCAR VP of broadcasting and production. “To be able to put a deal like this together with FOX Deportes, a leader in U.S. Latino sports media, is something we believe will help satisfy the strong demand for NASCAR racing in the Hispanic community while also exposing the sport to new audiences.”
FOX Deportes coverage of NASCAR Sprint Cup Series racing gets underway Saturday, Feb. 16 with coverage of The Daytona Shootout, a non-points race from Daytona International Speedway that unofficially kicks off the 2013 season. In addition to the Daytona 500 a week later (Sunday, Feb. 24), FOX Deportes will also broadcast live in Spanish four additional races from Auto Club Speedway, Bristol Motor Speedway, Charlotte Motor Speedway and Talladega Superspeedway.
In addition to the six live and nine live-to-tape race broadcasts, the four 30-minute original programs that will air early next year will highlight NASCAR’s storied history and personalities that make NASCAR one of the most popular sports in the world.
“It’s a historic milestone in the evolution of FOX Deportes, and we’re excited to be working with NASCAR to add the most popular motorsport in America to our overall programming mix for the first time,” says Vincent Cordero, EVP and GM of FOX Deportes. “There’s no sport more deeply rooted in the fabric of America than NASCAR, and having it on our own network represents our continued commitment to expand and diversify our content portfolio by adding the biggest sporting events in the world that impassion today’s U.S. Latino.”
All original NASCAR-related programs will air on Fridays at 10:30 p.m. ET, with encore presentations the following Monday at 4 p.m. ET. FOX Deportes also plans weekly NASCAR in-season updates during regularly-scheduled programming to keep fans up-to-date with their favorite teams and drivers. A comprehensive on-air promotional campaign, as well as coverage of NASCAR on Central FOX, will accompany FOX Deportes’ NASCAR race broadcasts throughout the 2013 season.