'Forbes' Features Print Ad With Video Player
Mediapost.com reports that Forbes is experimenting with a unique type of cross-platform ad execution: a video player in their print magazine.
Select copies of Forbes’ annual “Special Issue on Global Game Changers,” out May 10, will feature a video player insert sponsored by BAE Systems’ Applied Intelligence division.
The “Video in Print” insert allows readers to watch a one minute ad titled “Moment of Truth” for Bae Systems, a business cyber defense company.
Americhip created the technology that allows the videos to play in print pages.
See the video at https://www.youtube.com/watch?v=d-DS1BUOkZ8