Cameras in Olympic Ski Racers’ Goggles Are Coming to Your TV

Bloombergquint.com reports that Discovery Communications Inc.’s Eurosport channel plans to put tiny cameras on Olympic athletes, placing viewers behind ski racers’ goggles as it seeks to make the most of its $1.5 billion investment in the next four Winter and Summer Games.

The digital innovations, including virtual-reality footage and attaching sensor patches that count athletes’ heart rates and measure glucose levels, will enhance the viewing experience as Eurosport gears up to cover the 2018 Winter Games in Pyeongchang, South Korea.

While broadcasting such data will require athlete consent and permission from the relevant sporting federations, Eurosport is confident it’ll gain approval, said Peter Hutton, the channel’s chief executive officer.

Read more at http://www.bloombergquint.com/technology/2017/02/07/discovery-s-olympics-tv-plan-inserts-viewers-into-downhill-race

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