LiveU Poised for Significant Growth in Canadian Market
LiveU is driving tremendous growth in Canada with the addition of three new reseller partners, several key customer wins, and expansion into new market segments. The market leader in live video is seeing an overall spike in sales and awareness due to the introduction of its affordable high-quality, plug-and-play live streaming device, LiveU Solo and the explosion of live video on social media.“LiveU Solo opened up a whole new market for content creators. Solo is a nice entry level product for the freelance videographers and small production crews,” says Howard Tulloch, Central Sales Manager, Novanet, LiveU’s Canadian reseller partner. “Our customers are interested in getting their message out using Facebook Live and YouTube Live. Now they have the conduit to generate revenue as well.”
Novanet is a full service and solutions partner able to sell LiveU’s entire line of broadcast and online products nationally. New Canadian resellers Vidacom Communications, Deltech cgi, and DXM Technologie join Novanet in driving sales for the company’s online solutions. The ease of use, price point, performance, and market reputation have helped catapult LiveU’s market share in Canada.
“The Canadian market is embracing live video more than ever before and we’ve put the infrastructure in place to drive the demand,” says George Klippel, Director of Channel Sales, LiveU. “Our online solutions are perfectly positioned and priced for education, corporate, sports, house of worship and government applications. Organizations can share live content and get feedback right away which is very appealing and valuable to them.”
“Live broadcast is evolving everyday on Facebook and it’s not going away. The fact that an organization like the Canadian Paralympic Committee can provide broadcast quality content both live and recorded for future distribution is a great asset to help promote athletes and let the world know about their amazing achievements,” says Andre Forget, Senior Coordinator, Digital and Social Media for the Canadian Paralympic Committee.