SVG On Demand: Inside PGA Tour Entertainment’s Media-Asset-Management Workflow

PGA Tour Entertainment provided an overview of the Tour’s new approach to media-asset management (MAM) at the inaugural SVG Florida event, part of the SVG Platinum Regional Series, at the World Golf Village in St. Augustine, FL on March 7. PGA Tour Entertainment Media-Asset Management Director Michael Raimondo took to the stage to detail how the organization migrated to Vizrt’s Viz One MAM system at the end of 2015 and has further ramped up its content-production operation since. Here is Raimondo’s in-depth look at that migration and how it has brought PGA Tour Entertainment operations to a new level of performance.