Recent Posts tagged with advertising

MediaKind Revamps PRIMSA Advertising and Content Distribution Rights Portfolio With New Features

MediaKind has reconfigured its Advertising and Content Distribution Rights portfolio, PRISMA, with a new flexible, modular feature set in an effort to unlock the full revenue potential of advertising and alternate content across broadcast and IP networks. The PRISMA Core and PRISMA Edge products provide highly specialized content distribution rights definition & enforcement and targeted […]  More

Nielsen: Networks Air Over 43,000 Hours of Sports in 2009

According to a new report from Nielsen, networks aired more than 43,700 hours of sporting events in the U.S. last year and advertisers spent an estimated $7.6 billion on sports programming. Not surprisingly, the report also states that more and more people are turning to the Internet for sports coverage as 81 million Americans visited […]  More

3D Ads on the Horizon?

ESPN in 3D…DirecTV in 3D…Avatar in 3D…So what about Advertising in 3D? Now that the technology for 3D TV is quickly approaching, advertisers are already trying to figure out the best ways to exploit it and just how 3D ad production will work.  More

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