Cingular Wireless debuts SEC Portal

Cingular Wireless, the exclusive
telecommunications sponsor of the Southeastern Conference (SEC), is giving
fans the chance to follow all of the exciting action of their favorite SEC
teams this fall from the convenience of their wireless handset. The new SEC
portal, which launched today, gives Cingular customers access to content-rich
multimedia offerings from a variety of sporting events, including exclusive
video, designed to bring them closer to the premier athletic conference in the
country.

Cingular customers can view action-packed game highlights from various
sports, pre- and post-game press conferences, behind-the-scenes footage and
in-depth feature packages, through its Cingular Video wireless service.
Exclusive programming available to Cingular customers on their handsets
includes “Today in the SEC,” a weekly video package hosted by SEC broadcaster
Dave Baker that recaps and previews key sporting events taking place
throughout the conference each week.
In the coming weeks, Cingular also will deliver up-to-the-minute SEC
sports scores, breaking news and information, trivia challenges and
downloadable official school graphics and ringtones.

All SEC content is located under Cingular’s NCAA Football portal.
Customers can launch the MEdia Net option on their wireless handset and then
visit the main Sports home page. There is no subscription fee to access the
SEC portal but standard MEdia Net data usage charges apply. Access to the multimedia video offerings requires a high-speed capable
(3G) phone.

“The SEC portal provides fans with an innovative new way to stay connected
to one of the nation’s preeminent conferences and its teams,” said Steve
Sitton, President, Southeast Region for Cingular Wireless, which also is an
NCAA Corporate Champion. “It reinforces our commitment to deliver sports
content to our customers in formats that are convenient to their lifestyles.”

“This type of multimedia offering provides our fans another unique
opportunity to stay in touch with the Southeastern Conference,” said SEC
Commissioner Mike Slive. “We are excited about Cingular’s sponsorship and look
forward to continuing to work with them on innovative ways to showcase the
SEC.”