Setanta launches on-demand trial with ITVN

Interactive Television Networks, has launched a beta test of Setanta On Demand, allowing subscribers on demand access to all scheduled European soccer and rugby games for 24 hours following the end of the match.

Currently, ITVN carries Setanta Sports’ programming, featuring no less
than 1,000 top-quality, live and short delay sports productions including
more than 90 live matches this season from the Barclays English Premier
League, the world’s most prestigious soccer league. The network also
telecasts the Euro 2008 qualifying matches; the UEFA Cup, the secondary,
Europe-wide knock-out competition for Club sides; The Coca-Cola Cup; The
French and Dutch national soccer leagues; and exclusive programming from
Manchester United Television and Chelsea Television. Setanta Sports also
has extensive rugby coverage, including Six Nations, Tri-Nations, Super 14
and others to be announced shortly.

“ITVN is making television smarter by offering on demand access for
soccer enthusiasts who may have to miss a match,” said Charles Prast, CEO
of ITVN. “With many of Setanta’s high profile matches scheduled during the
week, early in the morning, on weekends or in conflict with other matches,
ITVN’s decision to create an on demand archive truly enhances the package
to the satisfaction of our Setanta subscribers. Furthermore, this offering
highlights ITVN’s capability to offer remote DVR functionality, another
advantage of IPTV over traditional broadcast solutions.”

Setanta Sports and Setanta On Demand is available to ITVN subscribers
for $14.95 per month. Subscribers receive a free award-winning ITVN
receiver with a 12-month commitment to Setanta Sports.

Other ITVN services include:

* On-demand feature films including current and library titles from
Universal Pictures, available to ITVN subscribers beginning in
December.

* ITVN Karaoke featuring thousands of individual song titles from
industry-leader Sound Choice, with titles spanning over 100 years of
music. Subscribers can enjoy individual titles or compose their own
play lists for only $9.95 per month.

* Fifteen 24/7 commercial-free linear movie channels from Starz
Entertainment, as well as more than 150 titles from Starz on Demand and
Encore on Demand for only $14.95 per month.

* Pulse Music Video network featuring thousands of popular music videos
available in a number of 24/7 commercial-free linear networks and the
ability for subscribers to program there own commercial-free playlists.

* Silver Screen Network featuring thousands of classic movies both on
demand a programmed into over a dozen 24/7 linear networks.

* ITVN Radio featuring thousands of radio stations from across the nation
and around the world, all in perfect digital stereo.