Gilbert Arenas Named Cover Athlete of EA’s NBA LIVE 08
Wizards All-Star Gilbert Arenas will be the cover athlete and spokesman of EA
SPORTS NBA LIVE 08. This season Arenas displayed tremendous determination to
emerge as one of the league’s most dangerous offensive players, rising to No. 3
in league scoring and leading the Wizards into the playoffs for the second
straight season. NBA LIVE 08 is in development at EA Canada in
and will ship to stores worldwide this fall.
“This is a
dream come true,” said Arenas. “I’m a huge gamer and have been playing NBA LIVE
since 1995. I never imagined that I would see my face on the cover of an EA
finished the 2006-07 regular season averaging 28.4 points and 6.0 assists per
game. Arenas was the first player from the 2001 draft class to be named to the
All-Star team in 2005 and now has three consecutive All-Star appearances. In
the ultimate salute to his climb from relative unknown to NBA All-Star, fans
voted Arenas a starter on the Eastern Team at the 2007 NBA All-Star Game.
a combination of talent and a larger-than-life personality, Arenas has risen
from below the radar into the spotlight. His breakout 2007 season included
authoring a blog on NBA.com that established a direct relationship with his
fans, and a well-known catch phrase (Hibachi!). Dubbed “Agent Zero” in
reference to his jersey number, Arenas chose zero as a reminder of his underdog
mentality that drives him to succeed. Off the court, Arenas is devoted to many
charitable organizations including Scores for Schools, the NBA Cares program,
and created the Zer0 2 Hero Foundation to promote the well-being of children.
SPORTS NBA LIVE franchise was the #1 selling basketball game in 2006. The game
is not yet rated by PEGI or the ESRB; visit www.esrb.org for updated rating
information. For more information, log onto www.nbalive.com. Media can find
screenshots of the game at http://info.ea.com.