The AT&T National Goes High-Tech to Give Golf Fans the Ultimate Tournament Experience

Golf fans
who attend the inaugural AT&T National hosted by Tiger Woods, July 5 – 8,
at Congressional Country Club, will experience some new and exclusive high-tech
perks courtesy of the tournament’s title sponsor. AT&T Inc. announced that
several fan amenities will be provided at next week’s tournament to enhance
both the on- and off-course experience. These amenities include the AT&T
Wireless Caddie and the AT&T Digital Clubhouse.

The
AT&T Wireless Caddie

With this
complimentary AT&T wireless smartphone, spectators will be able to obtain
statistics, course maps, pairings, updated tournament scores and access
AT&T content, games and messaging. AT&T will loan 500 devices daily
(Thursday through Sunday) to AT&T National spectators. The AT&T
Wireless Caddies will be available on a first-come, first-served basis at the
two main tournament entrances and at the AT&T Digital Clubhouse.

The AT&T Digital Clubhouse

From this
air-conditioned, high-tech venue near the 17th green, spectators can experience
the true “digital lifestyle.” By integrating services and content
across three screens – the PC, the TV and the wireless phone — AT&T will
give fans a sneak peak at the future of convergence. Visitors can demo AT&T
broadband products to watch High Definition television, check e-mail, browse
the Internet or make phone calls through Voice over Internet Protocol (VOIP)
connections. Those interested in improving their golf game can receive a
personalized swing analysis, complete with the ability to view the full video
session from the AT&T blue room portal (http://www.attblueroom.com). The
AT&T Wireless Caddies will also be distributed from this location, and fans
can purchase additional wireless services from AT&T or have a company representative
check details of their AT&T accounts.

“We’re
thrilled to enhance the AT&T National spectator experience through
on-course wireless, broadband and television applications,” said Eric
Fernandez, executive director, AT&T Sponsorships and Events. “The
AT&T Wireless Caddies and the AT&T Digital Clubhouse will enable fans
to see the world’s best golfers up close while tracking all of the tournament
action around the course.”